Uppsala, 752 37,
Sweden
Rackfish Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Rackfish and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Rackfish employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rackfish has purchased the following applications: Slack Connect for Collaboration in 2022, Acquia Campaign Studio (ex Mautic) for Marketing Automation in 2023, Flowmailer for Transactional Email in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rackfish is running and its propensity to invest more and deepen its relationship with Salesforce , Microsoft , Acquia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rackfish revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rackfish intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Rackfish implemented Slack Connect to centralize Collaboration for its professional services operations. The company uses Slack Connect and embeds Slack on its website to provide direct messaging and shared channel entry points for clients and prospects. The deployment targets core Collaboration workflows including channel based team discussions, direct messaging, file sharing, and notification routing.
Configuration emphasized lean workspace governance suitable for a 10 person firm, with admin controls for user provisioning, guest accounts for client access, channel lifecycle policies, and basic content sharing rules. Operational scope covered internal teams and external client collaborators, positioning Slack Connect as the primary Collaboration conduit across projects and client interactions. The implementation was executed as a cloud SaaS workspace, leveraging Slack Connect web surfaces for client touchpoints and standard Collaboration capabilities for ongoing communication management.
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Collaboration | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acquia | Legacy | Acquia Campaign Studio (ex Mautic) | Marketing Automation | CRM | n/a | 2023 | 2023 |
Rackfish implemented Acquia Campaign Studio (ex Mautic) in 2023. Apps Category . Rackfish is using Acquia Mautic on their website to capture leads and instrument visitor tracking. The deployment focuses on client engagement and lead generation workflows for the Sweden based professional services firm with approximately 10 employees.
The Acquia Campaign Studio configuration emphasizes core marketing automation modules including email campaign workflows, contact segmentation, form and landing page builders, and web tracking, reflecting standard marketing automation capabilities. The platform is embedded on the Rackfish website to capture form submissions and behavioral signals, with centralized campaign management and template driven content to support outreach and client onboarding. Operational governance is lightweight, with consolidated administration and a small team responsible for campaign configuration, content publishing and segment maintenance.
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Marketing Automation | CRM |
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2013 | 2013 |
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Tag Management | CRM |
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2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Spotler | Legacy | Flowmailer | Transactional Email | PaaS | n/a | 2022 | 2022 |
In 2022, Rackfish implemented Flowmailer to support Transactional Email on its website. Rackfish configured Flowmailer as the website transactional messaging platform to handle automatically generated messages including confirmations and system notifications. The Flowmailer implementation centralizes template management and event-triggered sending for website-originated workflows, and the full application name Flowmailer is used as the delivery and orchestration point for those messages.
Deployment follows common Transactional Email architectures, positioning Flowmailer as the delivery endpoint using SMTP relay or REST API integration patterns, with template rendering, delivery monitoring, and bounce handling configured as part of the setup. Operational scope is focused on the Rackfish website, covering customer-facing and system-generated notifications, and includes webhook-based event handling and email delivery controls and authentication to maintain message deliverability. Governance emphasizes centralized template and sending policy management to keep website messaging consistent and auditable.
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Transactional Email | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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