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Rainbow Play Systems
Location
500 Rainbow Pkwy,
Brookings, 57006, SD,
United States
Website
https://www.rainbowplay.com/
Phone
1 605-692-1500
Artw industry
Manufacturing
Employee
Revenue

Rainbow Play Systems Technographics

Rainbow Play Systems Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Rainbow Play Systems and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Rainbow Play Systems employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Rainbow Play Systems has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2024, Verenia Ecommerce for eCommerce in 2015, Lucky Orange for Marketing Analytics in 2019 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Rainbow Play Systems is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Verenia , Lucky Orange or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Rainbow Play Systems revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rainbow Play Systems intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Rainbow Play Systems Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
FreeWheel, A Comcast Company Legacy FreeWheel Demandsuite Agency Management ERP Services and Operations n/a 2024 2024
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Verenia Legacy Verenia Ecommerce eCommerce eCommerce n/a 2015 2015
In 2015, Rainbow Play Systems implemented Verenia Ecommerce to power a web-based product configuration and quote flow, deploying Verenia EosCloudStore and EosCPQ components as the core configurator and CPQ engine. The Verenia Ecommerce implementation was embedded into the company website to enable a customer facing Design Your Own configurator for play systems, supporting online self-service configuration and dealer ordering workflows in the United States. The deployment emphasized product configurator and CPQ modules, configured to capture customizable play system options, pricing rules, and quote generation for both retail customers and dealers. Verenia Ecommerce was used to drive product selection logic, visual configuration steps, and automated quote creation, aligning eCommerce catalog data with CPQ pricing and option validation to support a design-to-quote conversion funnel. Operational coverage focused on the United States market and the dealer channel, affecting sales and order capture functions by converting configured builds into formal quotes and dealer orders. Governance centered on embedding the configurator into the online storefront and standardizing configuration rules and pricing within Verenia Ecommerce, with the explicit outcome of improving the online design-to-quote experience as described in public write ups.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Lucky Orange Legacy Lucky Orange Marketing Analytics CRM n/a 2019 2019
Tag Management CRM 2018 2018
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2018 2018
Transactional Email PaaS 2019 2019
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2013 2013
Application Hosting and Computing Services IaaS 2012 2012
Application Hosting and Computing Services IaaS 2018 2018
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2022 2022
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2023 2023
Secure Email Gateways (SEGs) CyberSecurity 2015 2015
IT Decision Makers and Key Stakeholders at Rainbow Play Systems
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Rainbow Play Systems Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Rainbow Play Systems Technographics

Rainbow Play Systems is a Manufacturing organization based in United States, with around 150 employees and annual revenues of $20.0 million.

Rainbow Play Systems operates a diverse technology stack with applications such as FreeWheel Demandsuite, Verenia Ecommerce and Lucky Orange, covering areas like Agency Management, eCommerce and Marketing Analytics.

Rainbow Play Systems has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as FreeWheel, A Comcast Company, Verenia and Lucky Orange.

Rainbow Play Systems recently adopted applications including FreeWheel Demandsuite in 2024, Microsoft Entra ID (formerly Azure Active Directory) in 2023 and Cloudflare CDN in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Rainbow Play Systems’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Rainbow Play Systems’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Rainbow Play Systems technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.