Rao Technographics
Rao Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rao and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Rao employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rao has purchased the following applications: WooCommerce for eCommerce in 2022, Atlassian Jira Service Desk for IT Service Management in 2023, Bluehost for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rao is running and its propensity to invest more and deepen its relationship with Automattic , Atlassian , Bluehost or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rao revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rao intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rao Tech Stack and Enterprise Applications
Rao eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Rao implemented WooCommerce on its public website. The deployment uses WooCommerce to provide eCommerce storefront capabilities, including product catalog, cart and checkout workflows, order management, and customer account functions. WooCommerce is embedded in Rao's WordPress-based site, serving as the primary eCommerce layer for online sales and store management. The implementation aligns Rao WooCommerce eCommerce business function with the company's customer-facing web presence.
The architecture is a plugin-based integration within the site, centralizing store configuration, tax and pricing rules, and content-driven product pages through the existing CMS. Operational coverage is the corporate website in Croatia supporting sales and marketing workflows, with store administration controlled through site administrator roles and standard WooCommerce store settings. Governance emphasizes site-level access controls and catalog publication processes to manage listings and orders, with no external systems integrations specified in available source information.
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Rao ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2023 | 2023 |
In 2023, Rao implemented Atlassian Jira Service Desk. Rao deployed Atlassian Jira Service Desk as an IT Service Management solution on their website to centralize request intake for internal IT and client facing support.
The deployment configures core IT Service Management capabilities including ticketing, a customer facing request portal, service catalog configuration, incident and request workflows, a knowledge base, SLA based routing, and automation for routine triage. Architecture is web hosted with portal access exposed via the corporate website to allow external clients and internal users to raise requests. Operational coverage focuses on the small professional services organization, aligning IT and service delivery teams, with governance enforced through configured triage procedures, approval chains, and role based project permissions to control access and escalation paths.
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Rao IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bluehost | Legacy | Bluehost | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
Rao implemented Bluehost in 2020 to host its corporate website. The deployment uses Bluehost as the Application Hosting and Computing Services provider to deliver public web hosting and managed hosting infrastructure for its site. The implementation is focused on website hosting, DNS management, SSL certificate provisioning, and provider supplied email hosting, reflecting standard capabilities associated with Bluehost and the Application Hosting and Computing Services category.
Operational ownership is held by Rao's marketing and IT staff who manage content updates and domain administration through Bluehost's control panel, while hosting operations remain under the vendor's managed environment. Integration scope is limited to the corporate website and associated email routing, with content publishing workflows and account credential governance consolidated through site administrator accounts and Bluehost account settings.
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Rao
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Rao Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||