Pasadena, 91101-5421, CA,
United States
Ratespecial Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ratespecial and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 13 Ratespecial employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ratespecial has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, LinkTrust Referral Marketing for Marketing Automation in 2009, Amazon EC2 for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ratespecial is running and its propensity to invest more and deepen its relationship with Google , Salesforce , LinkTrust or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ratespecial revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ratespecial intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LinkTrust | Legacy | LinkTrust Referral Marketing | Marketing Automation | CRM | n/a | 2009 | 2009 |
In 2009 Rate Special Interactive implemented LinkTrust Referral Marketing to manage performance marketing and affiliate publisher offers within its Distribution operations. The deployment used LinkTrust Referral Marketing as the central Marketing Automation platform for campaign orchestration and publisher management.
Implementation centered on attribution and tracking modules and a partner center style capability inferred from case study detail, with configuration of conversion tracking, attribution logic, and reporting dashboards to support publisher offers and credit data related campaigns. The environment emphasized hosted application delivery and vendor supported operations, fitting the company size and the operational need for reliable uptime and reporting.
Operational scope was focused on campaign operations and support in the United States, where LinkTrust supported ongoing publisher offers and credit-data campaign execution. Governance shifted to centralized campaign management and reporting ownership to maintain uptime and continuity, and the vendor relationship is presented as a long term reliance for campaign operations and support.
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Partner Relationship Management | CRM |
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2009 | 2009 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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