Rather Outdoors
209 Stoneridge Drive,
Columbia, 29210, SC,
United States
Columbia, 29210, SC,
United States
1 865-712-8419
Retail
Rather Outdoors Technographics
Rather Outdoors Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rather Outdoors and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Rather Outdoors employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rather Outdoors has purchased the following applications: Sage 500 ERP (formerly MAS 500) for ERP Financial in 2018, Zoom for Audio Video and Web Conferencing in 2022, LexisNexis ThreatMetrix for eCommerce Fraud Protection in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rather Outdoors is running and its propensity to invest more and deepen its relationship with Sage , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rather Outdoors revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rather Outdoors intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rather Outdoors Tech Stack and Enterprise Applications
Rather Outdoors ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage 500 ERP (formerly MAS 500) | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018 Rather Outdoors implemented Sage 500 ERP (formerly MAS 500) as an ERP Financial system to centralize order entry, payment capture, and reporting workflows. The deployment focused on supporting customer service operations where representatives manage incoming calls, process payments, troubleshoot products, and import distributor and dealer orders into Sage 500 ERP.
Configuration emphasized transactional order import and accounts receivable functionality, with system use concentrated on order processing, customer master records, and financial posting workflows consistent with an ERP Financial deployment. Sage 500 ERP was used directly by customer service staff to record distributor and dealer orders and to capture payments, while staff also executed routine report runs.
Integrations implemented include direct order import processes from distributor and dealer channels and an operational reporting link to Microsoft Office software for ad hoc analysis and routine report distribution. Operational coverage centers on the customer service department and downstream finance posting activities, with order-to-cash workflows crossing customer service and accounting functions.
Governance was organized around standardized order entry procedures and report generation routines to keep data consistent between front-line staff and financial ledgers, with training and multi‑tasking workflows for customer service representatives to support both order import and reporting tasks.
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Rather Outdoors Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
In 2022 Rather Outdoors integrated Zoom into its website. Zoom, the Zoom Video Communications application, is deployed as the company Audio Video and Web Conferencing platform to enable customer-facing virtual meetings and internal collaboration across retail operations. The integration exposes web-based meeting joins and scheduling flows directly from the public site, aligning conferencing capabilities with customer service and merchandising coordination.
Implementation focuses on embedding Zoom meeting endpoints and browser-based conferencing sessions, leveraging standard Audio Video and Web Conferencing capabilities such as video calls, screen sharing, and scheduled sessions for storefront support. Operational coverage includes website interactions with customers and internal staff access for team meetings, with user provisioning and role-based access controls governing staff permissions. The deployment is implemented at the web application layer and emphasizes conferencing workflow integration with customer engagement processes rather than core back-office systems.
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Collaboration | Collaboration |
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2020 | 2020 |
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Rather Outdoors eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LexisNexis | Legacy | LexisNexis ThreatMetrix | eCommerce Fraud Protection | eCommerce | n/a | 2023 | 2023 |
In 2023, Rather Outdoors implemented LexisNexis ThreatMetrix. The deployment uses LexisNexis ThreatMetrix as an eCommerce Fraud Protection solution embedded on the company website to capture device and session telemetry for real time risk evaluation.
The implementation centers on client side device intelligence and session fingerprinting combined with real time risk scoring and behavioral analytics, standard capabilities of LexisNexis ThreatMetrix. Functional coverage targets key customer flows on the eCommerce site, including account creation, login, and checkout, with policy based decisioning to escalate or block high risk sessions.
Operationally the rollout was scoped to online retail operations and customer facing web pages, with governance expected through tuned risk rules and policy configuration inside the ThreatMetrix console. The configuration supports incident review by fraud operations and customer support teams, and is positioned to feed trust scoring into site level authorization and review workflows using the application’s real time decisioning outputs.
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Rather Outdoors CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2021 | 2021 |
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Rather Outdoors ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2020 | 2020 |
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Rather Outdoors PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Rather Outdoors IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Rather Outdoors
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Rather Outdoors Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rather Outdoors IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rather Outdoors digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Rather Outdoors Technographics
Rather Outdoors is a Retail organization based in United States,
with around 150 employees and annual revenues of $15.0 million.
Rather Outdoors operates a diverse technology stack with applications such as
Sage 500 ERP (formerly MAS 500), Zoom and LexisNexis ThreatMetrix,
covering areas like ERP Financial, Audio Video and Web Conferencing and eCommerce Fraud Protection.
Rather Outdoors has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Zoom Video Communications and LexisNexis.
Rather Outdoors recently adopted applications including
LexisNexis ThreatMetrix in 2023, Zoom in 2022 and Zendesk Service in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rather Outdoors’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rather Outdoors’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rather Outdoors technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.