Chennai, 600017,
India
Rathna Stores Textiles Technographics
Rathna Stores Textiles Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rathna Stores Textiles and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Rathna Stores Textiles employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rathna Stores Textiles has purchased the following applications: Microsoft 365 for Collaboration in 2020, Brite CRM for CRM in 2023, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rathna Stores Textiles is running and its propensity to invest more and deepen its relationship with Microsoft , Brite Apps , OneSignal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rathna Stores Textiles revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rathna Stores Textiles intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rathna Stores Textiles Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brite Apps | Legacy | Brite CRM | CRM | CRM | n/a | 2023 | 2023 |
In 2023, Rathna Stores Textiles deployed Brite CRM, a mobile loyalty and CRM application built by BRite to manage customer loyalty, coupons, gift cards and promotional campaigns across its Indian retail network. The deployment is categorized as CRM and leverages app store referenced modules Brite Rewards and Brite CRM to support loyalty account management, coupon issuance, gift card processing and campaign targeting. Implementation concentrates on a mobile-first customer engagement layer exposed to consumers through the Super Saravana Stores branded mobile app and store-level redemption flows.
Brite CRM appears to operate as a native mobile front end paired with centralized back-end services for campaign orchestration and loyalty ledger management, consistent with CRM functional workflows. Rathna Stores Textiles uses Brite CRM in the CRM category to manage customer loyalty and promotional campaign workflows across marketing and store operations. Governance focuses on centralized campaign creation, voucher lifecycle controls and store-level redemption procedures, with emphasis on customer profile consolidation and coupon and gift card lifecycle management.
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Customer Engagement | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Rathna Stores Textiles
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Rathna Stores Textiles Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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