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Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Rathna Stores Textiles Tech Stack and Enterprise Applications

Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Brite Apps Legacy Brite CRM CRM CRM n/a 2023 2023
In 2023, Rathna Stores Textiles deployed Brite CRM, a mobile loyalty and CRM application built by BRite to manage customer loyalty, coupons, gift cards and promotional campaigns across its Indian retail network. The deployment is categorized as CRM and leverages app store referenced modules Brite Rewards and Brite CRM to support loyalty account management, coupon issuance, gift card processing and campaign targeting. Implementation concentrates on a mobile-first customer engagement layer exposed to consumers through the Super Saravana Stores branded mobile app and store-level redemption flows. Brite CRM appears to operate as a native mobile front end paired with centralized back-end services for campaign orchestration and loyalty ledger management, consistent with CRM functional workflows. Rathna Stores Textiles uses Brite CRM in the CRM category to manage customer loyalty and promotional campaign workflows across marketing and store operations. Governance focuses on centralized campaign creation, voucher lifecycle controls and store-level redemption procedures, with emphasis on customer profile consolidation and coupon and gift card lifecycle management.
Customer Engagement CRM 2018 2018
Customer Loyalty CRM 2022 2022
Digital Advertising Platform CRM 2017 2017
Marketing Automation CRM 2017 2017
Tag Management CRM 2017 2017
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2020 2020
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at Rathna Stores Textiles

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Rathna Stores Textiles Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rathna Stores Textiles IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rathna Stores Textiles digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Rathna Stores Textiles Technographics
Rathna Stores Textiles is a Manufacturing organization based in India, with around 10 employees and annual revenues of $1.0 million.
Rathna Stores Textiles operates a diverse technology stack with applications such as Microsoft 365, Brite CRM and Microsoft Azure Cloud Services, covering areas like Collaboration, CRM and Application Hosting and Computing Services.
Rathna Stores Textiles has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft and Brite Apps.
Rathna Stores Textiles recently adopted applications including Brite CRM in 2023, Brite Rewards in 2022 and Microsoft 365 in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rathna Stores Textiles’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Rathna Stores Textiles’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rathna Stores Textiles technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.