Rawlings
510 Maryville University DriveSuite 110,
Saint Louis, 63141, MO,
United States
Saint Louis, 63141, MO,
United States
1 866-678-4327
Retail
Rawlings Technographics
Rawlings Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rawlings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Rawlings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rawlings has purchased the following applications: Apple Pay for Payment Processing in 2021, LiveHelpNow Live Chat for Chatbots and Conversational AI in 2015, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rawlings is running and its propensity to invest more and deepen its relationship with Apple , Affirm , LiveHelpNow or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rawlings revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rawlings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rawlings Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
In 2021 Rawlings implemented Apple Pay on its website to extend its Payment Processing capabilities for online retail checkout. The deployment focused on web checkout integration, embedding Apple Pay button flows into product and cart pages to surface Apple Pay as a consumer payment method at the point of sale.
The implementation included client side Apple Pay Web API integration and server side payment token handling, enabling cryptographic payment tokens to be accepted by Rawlings backend payment services and forwarded into existing payment authorization and settlement flows. Governance work centered on domain verification, merchant identity configuration, and updating checkout workflows and quality assurance processes to accommodate browser based payment requests, token validation, and backend capture orchestration. Apple Pay is explicitly used as the web channel payment method in this Payment Processing implementation, impacting e-commerce and payments operations.
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveHelpNow | Legacy | LiveHelpNow Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015 Rawlings implemented LiveHelpNow Live Chat on its public website to provide real-time customer engagement. The web-deployed LiveHelpNow Live Chat application delivers a customer-facing chat widget and an agent console configured for real-time messaging, proactive chat triggers, canned responses, and transcript capture, positioning LiveHelpNow Live Chat within Rawlings Chatbots and Conversational AI tooling.
Operationally the deployment is managed by Rawlings customer support and e-commerce teams, with configuration of routing rules, agent staffing schedules, and scripted workflows to handle order inquiries and product support. The LiveHelpNow Live Chat instance is embedded in the site front end for live interactions and offline lead capture, and governance centers on chat script management, transcript retention and agent workflow orchestration rather than cross-platform systems integration.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
Rawlings implemented Microsoft 365 in 2015 to provide enterprise Collaboration capabilities across its organization. The Microsoft 365 deployment is surfaced on Rawlings' public website, indicating a cloud-hosted Microsoft 365 tenant that exposes collaboration and content assets externally while supporting internal teamwork and document access.
Rawlings' Microsoft 365 deployment aligns with standard Collaboration functional modules such as Exchange Online for corporate email, SharePoint Online for intranet and content hosting, OneDrive for employee file sync, and Microsoft Teams for messaging and meetings. Operational governance follows tenant-level administration and identity control patterns common to Microsoft 365, with Azure Active Directory used to centralize access and permissions across corporate functions including marketing and corporate communications.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2022 | 2022 |
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Warehouse Management | SCM |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Extended Detection and Response (XDR) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Rawlings
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Rawlings Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rawlings IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rawlings digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Rawlings Technographics
Rawlings is a Retail organization based in United States,
with around 500 employees and annual revenues of $300.0 million.
Rawlings operates a diverse technology stack with applications such as
Apple Pay, LiveHelpNow Live Chat and Microsoft 365,
covering areas like Payment Processing, Chatbots and Conversational AI and Collaboration.
Rawlings has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, LiveHelpNow and Microsoft.
Rawlings recently adopted applications including
Affirm in 2022, Narvar Track in 2022 and Microsoft Clarity in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rawlings’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rawlings’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rawlings technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.