Razorfish
375 Hudson Street Floor 9,
New York, 10014, NY,
United States
New York, 10014, NY,
United States
1 212-798-6600
Professional Services
Razorfish Technographics
Razorfish Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Razorfish and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Razorfish employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Razorfish has purchased the following applications: Adobe Connect for Audio Video and Web Conferencing in 2017, DocuSign eSignature for Digital Signing in 2022, HubSpot Ads for Digital Advertising Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Razorfish is running and its propensity to invest more and deepen its relationship with Adobe Systems , Zoom Video Communications , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Razorfish revenues, which have grown to $404.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Razorfish intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Razorfish Tech Stack and Enterprise Applications
Razorfish Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Razorfish deployed Adobe Connect as an embedded conferencing layer on their website, using Adobe Connect to deliver Audio Video and Web Conferencing capabilities for client engagement and remote workshops. The deployment surfaces meeting and event entry points directly from razorfish.com so meetings and recorded sessions are accessible from the corporate web experience.
The implementation leverages Adobe Connect functional capabilities typical for the category, including persistent meeting rooms, webinar hosting, screen sharing, session recording, and a content library for assets and recordings. Configuration work emphasized meeting templates, attendee role management, and recording capture settings to standardize session setup and reuse.
Operational coverage focused on client services and digital teams, supporting sales demos, client workshops, and cross team collaboration. Governance and workflow changes centered on user access controls, scheduled session workflows, and content publication processes to manage recorded sessions and on demand availability. Razorfish Adobe Connect Audio Video and Web Conferencing is positioned as a customer facing communications tool integrated into the company website.
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Survey and Questionnaire | Collaboration |
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2015 | 2015 |
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Razorfish Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2022 | 2022 |
In 2022 Razorfish deployed DocuSign eSignature as a Digital Signing solution on its website to capture client approvals and signatures directly from site workflows. The deployment places DocuSign eSignature at the front end of client engagement and approval flows, enabling web-embedded signature capture and centralized envelope handling for documents initiated through the site.
The implementation configures embedded signing to provide an in-context signing experience on Razorfish web pages, and leverages envelope lifecycle capabilities, reusable templates, recipient routing, and standard authentication methods to automate signature collection. DocuSign eSignature is used to manage document state transitions, track audit trails, and standardize signing steps for client facing transactions.
Integration is organized around site-level integration and API-driven envelope creation and management, with administrative controls and audit logging to support signature governance. Operational coverage focuses on client services, account teams, and legal review workflows, positioning Razorfish DocuSign eSignature Digital Signing as the primary mechanism for online client approvals and signature governance.
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Razorfish CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| HubSpot | Legacy | HubSpot Ads | Digital Advertising Platform | CRM | n/a | 2022 | 2022 |
In 2022, Razorfish implemented HubSpot Ads as a Digital Advertising Platform on its website. The deployment embedded HubSpot Ads tracking and ad serving components directly into site pages to enable centralized campaign management and on-site conversion capture. Deployment emphasized web-level instrumentation and ad campaign orchestration without requiring changes to back-end systems.
Configured capabilities focused on campaign setup, audience segmentation, conversion tracking, and granular ad reporting aligned with Digital Advertising Platform workflows. Operational ownership was assigned to marketing and demand generation teams, with marketing operations governing tagging standards, campaign configuration, and campaign lifecycle controls. Integrations were concentrated on on-site tracking and lead capture flows to tie HubSpot Ads activity to the website publishing and analytics footprint.
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Razorfish TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Razorfish IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Razorfish
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Apps Being Evaluated by Razorfish Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Razorfish IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Razorfish digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Razorfish Technographics
Razorfish is a Professional Services organization based in United States,
with around 2000 employees and annual revenues of $404.0 million.
Razorfish operates a diverse technology stack with applications such as
Adobe Connect, DocuSign eSignature and HubSpot Ads,
covering areas like Audio Video and Web Conferencing, Digital Signing and Digital Advertising Platform.
Razorfish has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems, DocuSign and HubSpot.
Razorfish recently adopted applications including
Slack Connect in 2022, DocuSign eSignature in 2022 and HubSpot Ads in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Razorfish’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Razorfish’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Razorfish technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.