Real Side Productions
26893 Bouquet Canyon Rd Ste C336,
Santa Clarita, 91350-3500, CA,
United States
Santa Clarita, 91350-3500, CA,
United States
1 661-257-9250
Media
Real Side Productions Technographics
Real Side Productions Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Real Side Productions and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12 Real Side Productions employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Real Side Productions has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2018, BoxCast for Audio Video and Web Conferencing in 2022, WooCommerce for eCommerce in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Real Side Productions is running and its propensity to invest more and deepen its relationship with GumGum , BoxCast , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Real Side Productions revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Real Side Productions intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Real Side Productions Tech Stack and Enterprise Applications
Real Side Productions AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Real Side Productions implemented GumGum on its public website. The deployment established GumGum as the primary Artificial Intelligence Marketing application used to drive contextual advertising and on‑site visual intelligence for the media publisher.
Implementation uses a client-side tag or script embedded across site pages to enable GumGum's contextual content analysis and image recognition capabilities. Functional modules observed align with standard Artificial Intelligence Marketing capabilities, including contextual content analysis, visual recognition for creative targeting, and automated audience classification and placement logic managed through the GumGum platform.
Operational scope is site-level and centered on web content and editorial pages, supporting the business functions of digital content monetization and ad operations. Integration is effected through on-site instrumentation and platform configuration rather than reported back-end system links, with campaign targeting and category-based content signals controlled from the GumGum console.
Governance and operational ownership are organized around web publishing and ad operations workflows, with configuration, targeting rules, and content tagging managed through the GumGum interface. The implementation reflects a lightweight, publisher-focused architecture suitable for a small media company operating its advertising and contextual targeting directly through the vendor platform.
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Real Side Productions Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| BoxCast | Legacy | BoxCast | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
In 2022, Real Side Productions implemented BoxCast on its website to support live and on-demand video publishing. Real Side Productions deployed BoxCast, an Audio Video and Web Conferencing solution, to centralize web-based streaming for its media production and content distribution functions. The implementation focused on embedding a hosted player and scheduling broadcasts on the company's public site.
Configuration aligns with typical Audio Video and Web Conferencing workflows, emphasizing cloud based encoding, event scheduling, and player embedding for web delivery, with operational ownership in the production and content teams. The small company size and media focus suggest a lightweight, cloud first deployment pattern where BoxCast handles stream ingestion and playback delivery to site visitors. The record indicates use of BoxCast on their website as the primary streaming channel.
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Collaboration | Collaboration |
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2018 | 2018 |
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Real Side Productions eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022 Real Side Productions deployed WooCommerce to power its eCommerce presence on its corporate website, leveraging Automattic as the vendor. The implementation positions WooCommerce as the primary storefront and order capture layer for the company's direct online sales of media products and associated services.
The WooCommerce deployment uses standard eCommerce modules including product cataloging, shopping cart and checkout workflows, order management, and storefront theming, with functionality surfaced through the site content managed in WordPress. Operational ownership is concentrated in web and marketing functions within the United States, with configuration activity focused on catalog setup, content commerce alignment, plugin management, and checkout configuration. Governance relies on WordPress user roles and site-level administration to separate content publishing from transactional management, enabling content producers to publish product pages while web administrators control order and payment settings. The deployment reflects a site-centric architecture where WooCommerce and WordPress are the primary application stack for online commerce operations.
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Real Side Productions CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Real Side Productions ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Real Side Productions IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Real Side Productions
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Real Side Productions Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Real Side Productions IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Real Side Productions digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Real Side Productions Technographics
Real Side Productions is a Media organization based in United States,
with around 12 employees and annual revenues of $2.0 million.
Real Side Productions operates a diverse technology stack with applications such as
GumGum, BoxCast and WooCommerce,
covering areas like Artificial Intelligence Marketing, Audio Video and Web Conferencing and eCommerce.
Real Side Productions has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, BoxCast and Automattic.
Real Side Productions recently adopted applications including
BoxCast in 2022, WooCommerce in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Real Side Productions’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Real Side Productions’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Real Side Productions technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.