Red Bull Shop
1740 Stewart Avenue,
Santa Monica, 90404, CA,
United States
Santa Monica, 90404, CA,
United States
1 800-378-0164
Retail
Red Bull Shop Technographics
Red Bull Shop Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Red Bull Shop and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Red Bull Shop employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Red Bull Shop has purchased the following applications: Amazon Pay for Payment Processing in 2017, Microsoft 365 for Collaboration in 2021, Riskified Chargeback Guarantee for eCommerce Fraud Protection in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Red Bull Shop is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Apple , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Red Bull Shop revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Red Bull Shop intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Red Bull Shop Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP Financial Management | n/a | 2017 | 2017 |
In 2017, Red Bull Shop implemented Amazon Pay as its Payment Processing solution on the company ecommerce storefront. Amazon Pay is embedded into the Red Bull Shop website checkout, provided by Amazon Web Services, and serves as the primary consumer-facing payment method for online orders.
The Amazon Pay implementation centers on standard payment processing capabilities, including the hosted checkout widget and wallet tokenization to reduce cardholder data exposure, support for authorization and capture flows, and customer wallet management for returning shoppers. Configuration work emphasizes checkout integration, payment method persistence, and support for refund and dispute workflows consistent with Payment Processing implementations.
Operationally the integration is scoped to the Red Bull Shop online storefront in the United States and impacts ecommerce, customer service, and finance functions for payment acceptance and settlement. Governance focuses on payment operations and reconciliation procedures, with Amazon Pay reducing PCI surface area through hosted payment flows while routing authorizations and refunds through the merchant payment operations.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Red Bull Shop deployed Microsoft 365 as its primary cloud collaboration platform to consolidate communication and content workflows across its retail and e-commerce operations. Microsoft 365 is used in a Collaboration capacity to provide unified email, chat, document collaboration, and Office productivity services for the organization.
The implementation includes standard Microsoft 365 functional modules such as Exchange Online for email, Microsoft Teams for real-time collaboration and meetings, SharePoint Online for intranet and document libraries, and OneDrive for personal file sync and sharing. Configuration work emphasized tenant-wide policies, Office client integration, and content lifecycle practices consistent with Collaboration platform deployments.
The public website source contains Microsoft 365 references, which indicates a web-facing footprint that aligns Microsoft 365 services with e-commerce and marketing content workflows. Operational coverage spans corporate, marketing, e-commerce and merchandising functions, where Microsoft 365 supports content authoring, internal communications, and document sharing across teams.
Governance is centered on centralized tenant administration and role-based access controls, with tenancy-level configuration for identity and access. Red Bull Shop Microsoft 365 Collaboration supports internal communications and content management for merchandising, e-commerce, marketing and corporate business functions.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Riskified | Legacy | Riskified Chargeback Guarantee | eCommerce Fraud Protection | eCommerce | n/a | 2016 | 2016 |
In 2016 Red Bull Shop implemented Riskified Chargeback Guarantee on its website as a targeted eCommerce Fraud Protection deployment for its US online storefront. The Riskified Chargeback Guarantee integration was positioned to absorb chargeback liability while providing automated risk decisions at the point of order acceptance.
The implementation configured core Riskified capabilities including automated risk scoring and decisioning, a guarantee of chargeback coverage for approved orders, a manual order review queue, and configurable policy parameters for velocity and fraud indicators. Riskified Chargeback Guarantee was instrumented to evaluate checkout events and to return accept or review outcomes that feed into order processing decisions.
Operationally the deployment touched e-commerce operations, payments and fraud review workflows, and customer service handling for disputed transactions. The technical architecture centered on storefront instrumentation and API-based decisioning integrated into the order processing flow and fulfillment acceptance path, consistent with eCommerce Fraud Protection patterns.
Governance shifted ownership of inbound dispute workflows to the fraud operations team and required configuration governance for policy rules and manual review SLAs. Rollout emphasized operational runbooks for review handling and dispute documentation, aligning fraud review, payments, and customer service to Riskified Chargeback Guarantee decision outcomes.
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2015 | 2015 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Red Bull Shop
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Apps Being Evaluated by Red Bull Shop Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Red Bull Shop IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Red Bull Shop digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Red Bull Shop Technographics
Red Bull Shop is a Retail organization based in United States,
with around 4000 employees and annual revenues of $1.00 billion.
Red Bull Shop operates a diverse technology stack with applications such as
Amazon Pay, Microsoft 365 and Riskified Chargeback Guarantee,
covering areas like Payment Processing, Collaboration and eCommerce Fraud Protection.
Red Bull Shop has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), Microsoft and Riskified.
Red Bull Shop recently adopted applications including
Apple Pay in 2021, Microsoft 365 in 2021 and Bold Commerce in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Red Bull Shop’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Red Bull Shop’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Red Bull Shop technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.