Birmingham, 35211, AL,
United States
Red Mountain Park Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Red Mountain Park and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Red Mountain Park employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Red Mountain Park has purchased the following applications: Choopa for Application Hosting and Computing Services in 2022, Microsoft 365 for Collaboration in 2017, Fotaflo Platform for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Red Mountain Park is running and its propensity to invest more and deepen its relationship with Choopa , DreamHost , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Red Mountain Park revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Red Mountain Park intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Choopa | Legacy | Choopa | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fotaflo | Legacy | Fotaflo Platform | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Red Mountain Park deployed the Fotaflo Platform as a Marketing Automation solution on its public website. The small Leisure and Hospitality organization, operating in the United States with roughly 10 employees, uses the Fotaflo Platform to centralize guest photo workflows and visitor engagement on its site.
The implementation focuses on web-embedded visual content delivery and automated guest communications, leveraging Fotaflo Platform capabilities common to Marketing Automation such as automated delivery of photos, campaign orchestration, and engagement analytics. Configuration work emphasized embedding Fotaflo Platform gallery components into site pages, templating guest-facing communications, and automating event-triggered delivery workflows to streamline photo distribution.
Integration is delivered through website embedding of Fotaflo Platform scripts and gallery components, enabling near real-time delivery of photos from front-line park activities to visitors via email and web links. Operational coverage spans marketing and front-line guest services, positioning the Fotaflo Platform as the primary digital channel for post-visit engagement and visual marketing on the Red Mountain Park website.
Governance and workflow ownership are concentrated within a small marketing and operations team, with content moderation and guest consent workflows configured as part of campaign setup to align with guest privacy expectations. The deployment of the Fotaflo Platform as a Marketing Automation tool reflects a targeted, web-centric approach to visitor engagement and visual content management on the Red Mountain Park site.
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Tag Management | CRM |
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2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Reservation and Booking Management | ERP Services and Operations |
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2022 | 2022 |
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