Manchester, 03103, NH,
United States
Red Oak Apartment Homes Technographics
Red Oak Apartment Homes Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Red Oak Apartment Homes and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Red Oak Apartment Homes employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Red Oak Apartment Homes has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2019, Yardi RENTmaximizer for Real Estate Property Management in 2012, Intuit Mailchimp for Marketing Automation in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Red Oak Apartment Homes is running and its propensity to invest more and deepen its relationship with Intuit , Yardi , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Red Oak Apartment Homes revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Red Oak Apartment Homes intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Red Oak Apartment Homes Tech Stack and Enterprise Applications
Red Oak Apartment Homes ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019, Red Oak Apartment Homes implemented Intuit Quickbooks Enterprise as its core ERP Financial system to centralize accounting across corporate and property operations. The deployment positioned Intuit Quickbooks Enterprise to serve as the primary accounting backbone for the companys multi-family portfolio, with configuration focused on property-level financial visibility and corporate consolidation.
Intuit Quickbooks Enterprise was configured to support standard ERP Financial capabilities including general ledger management, accounts payable and accounts receivable processing, bank reconciliation, and financial reporting. Configuration work emphasized lease related charge tracking and billing workflows that align with property management activities such as preparing lease documents, coordinating move in and move out paperwork, and rent collection posting.
Operational coverage included corporate accounting and property-level accounting activities for Red Oak Apartment Homes, including the Sunset Ridge Apartment Homes office in Manchester, NH. Governance changes centered on standardizing a chart of accounts, instituting month end close procedures, and providing targeted staff training for leasing and accounting teams to ensure consistent transaction handling and reporting across the New Hampshire portfolio.
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Red Oak Apartment Homes ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Yardi | Legacy | Yardi RENTmaximizer | Real Estate Property Management | ERP Services and Operations | n/a | 2012 | 2012 |
In 2012 Red Oak Apartment Homes implemented Yardi RENTmaximizer to support its Real Estate Property Management operations. The Yardi RENTmaximizer deployment is positioned as the source for daily market price updates and pricing guidance used by leasing teams across the portfolio.
Operational use of Yardi RENTmaximizer covers lead management, rent and market pricing checks, resident account notes, application processing, lease review and document handling, holding deposit processing, and work order submission workflows. Leasing staff used the application to enter new leads, update resident notes, process checks and receipts for accounting, and to reference RENTmaximizer when qualifying prospects and checking market pricing.
The implementation connected front line leasing channels and operational tools, with staff texting prospects via Zingle and uploading availabilities to Craigslist as assigned by marketing, while scheduling and coordination leveraged Google Calendar and Microsoft Teams for training and communication. Daily operational processes included running credit reports and employment verifications, checking RENTmaximizer for market price updates, submitting work orders via Yardi to the maintenance team, and routing refunds and receipts to accounting.
Governance and approval workflows were explicit, with leasing staff submitting applications and verification packets to the senior property manager for final approval or denial, and managers issuing violations and notices based on lease clauses captured in the system. The configuration supported multioffice operations and frequent travel between sites, with staff maintaining notes and spreadsheets to manage over 1500 properties, tracking approvals, denials, tours, move outs, and incoming work orders within the Yardi-driven leasing and maintenance processes.
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Red Oak Apartment Homes CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Red Oak Apartment Homes implemented Intuit Mailchimp as its Marketing Automation platform. The deployment is focused on the company website, where Intuit Mailchimp handles email capture through embedded signup forms and manages outbound email campaigns for leasing prospecting and resident communications.
Configuration centers on audience management, campaign templates, scheduled broadcasts and foundational automation workflows such as welcome sequences and announcement workflows, aligned to marketing and property management functions. Management and governance are executed by centralized property management staff who maintain mailing lists, campaign calendars and subscription preferences, while the application is integrated directly with the public website for lead capture and subscriber onboarding.
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Red Oak Apartment Homes IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Red Oak Apartment Homes
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Apps Being Evaluated by Red Oak Apartment Homes Executives
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