Deeside, CH5 3RX,
United Kingdom
Redrow Homes Technographics
Redrow Homes Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Redrow Homes and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2239 Redrow Homes employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Redrow Homes has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, Dropbox Business for Enterprise Content Management in 2021, Infinity Call Tracking for Call Tracking and Recording in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Redrow Homes is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Dropbox , Infinity Tracking or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Redrow Homes revenues, which have grown to $2.43 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Redrow Homes intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Redrow Homes Tech Stack and Enterprise Applications
Redrow Homes Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Redrow Homes deployed Zoom for Audio Video and Web Conferencing. The Zoom implementation is embedded on the Redrow website to surface web-based video meetings and conferencing capabilities to external audiences and to provide a direct entry point for live customer interactions.
The deployment uses standard Audio Video and Web Conferencing capabilities, including scheduled meetings, video and audio conferencing, screen sharing, and recording, to support customer engagement on the website and to facilitate internal collaboration. Provisioning and account management are handled through the company IT function to maintain consistent configuration and controlled access, and the implementation directly touches business functions such as customer service, sales engagement, and project team coordination across design and delivery teams.
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Redrow Homes Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dropbox | Legacy | Dropbox Business | Enterprise Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Redrow Homes implemented Dropbox Business as an Enterprise Content Management solution. Redrow uses Dropbox Business on their website to centralize web-facing content and digital assets and to provide a single repository for files that support site content delivery.
The deployment leverages Dropbox Business capabilities such as file synchronization clients, web-based file access, version history and shared link controls, combined with an administrative console for user and permission management. Implementation detail focuses on using Dropbox Business to support website content workflows and digital asset storage, with governance delivered through team folder structures, granular access controls and audit logging typical of Enterprise Content Management platforms.
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Redrow Homes CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infinity Tracking | Legacy | Infinity Call Tracking | Call Tracking and Recording | CRM | n/a | 2016 | 2016 |
In 2016, Redrow Homes implemented Infinity Call Tracking on their public website. Infinity Call Tracking, a Call Tracking and Recording application, was deployed to capture and attribute inbound phone leads originating from site interactions, supporting marketing and sales inbound lead capture workflows.
The deployment used core call tracking capabilities typical of the category, including dynamic number insertion to map web sessions to phone calls, session level attribution to associate calls with digital touch points, call capture and call recording for conversational records, and reporting dashboards for campaign-level visibility. Infinity Call Tracking was configured to surface call metadata and recordings alongside session data for attribution analysis.
Operationally the solution is web instrumented on redrow.co.uk to present tracking numbers and collect call detail for site generated inquiries. The captured call records and recordings are positioned to inform marketing attribution and sales follow up processes, where call detail supports lead validation and campaign optimization.
Architecture and rollout were focused on website instrumentation and centralized reporting, with Infinity Call Tracking providing the tracking, recording, and attribution fabric. The record indicates continuous use of Infinity Call Tracking on Redrow Homes public web presence, operating as the site level Call Tracking and Recording capability.
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Redrow Homes ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Redrow Homes Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supplier Relationship Management | Procurement |
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2018 | 2018 |
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Redrow Homes PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Redrow Homes IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Redrow Homes
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Redrow Homes Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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