REDTAG
Round About 12, Jebel Ali Free Zone, Street N250,
Dubai, 17474,
United Arab Emirates
Dubai, 17474,
United Arab Emirates
971 4 816 9777
Retail
REDTAG Technographics
REDTAG Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by REDTAG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4500 REDTAG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that REDTAG has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2018, Oracle Retail Invoice Matching (ReIM) for Retail Management in 2014, Mi9 Retail Demand Management for Demand Forecasting and Planning in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems REDTAG is running and its propensity to invest more and deepen its relationship with Oracle , Mi9 Retail , Infor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing REDTAG revenues, which have grown to $544.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for REDTAG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
REDTAG Tech Stack and Enterprise Applications
REDTAG ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018 REDTAG deployed Oracle E-Business Suite to support its ERP Financial footprint across the organization. The implementation anchored corporate financial management and reporting for the United Arab Emirates retail operations, aligning Oracle E-Business Suite with day to day accounting and analysis responsibilities for a 4,500 employee retailer.
The deployment utilized core Oracle ERP Financial modules including Accounts Receivable, Accounts Payable, General Ledger, Fixed Assets and Cash and Funds Management to track, verify, approve and reconcile the full spectrum of financial transactions. Functional workflows implemented included internal financial reporting, margin and product line profitability analysis, operating profit and balance sheet activities, inventory related financial analysis, forecasting and budgeting, and periodic variance and trend analysis.
Operational coverage extended to finance led reporting for franchise business performance and preparation of monthly business review packs, while finance resources also assisted HR with certifying and processing payroll related transactions, pay adjustments, electronic deposits and cheque distribution. The implementation supported responses to internal and external audit queries and routine reconciliation work, embedding Oracle E-Business Suite as the central ERP Financial system for accounting, reporting and compliance functions.
Governance and process changes formalized monthly variance analysis and gap analysis to annual budgets, including root cause analyses and visualizations for management reviews, and tracked operational results versus targets to assist management in optimizing working capital and resolving causes of variances. Oracle E-Business Suite remained the primary ERP Financial application used for balance sheet and P and L analysis, special projects and ad hoc financial reporting at REDTAG.
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REDTAG ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Invoice Matching (ReIM) | Retail Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, REDTAG implemented Oracle Retail Invoice Matching (ReIM) as part of its Retail Management application portfolio. The project was executed to centralize invoice validation, exception handling, and invoice to purchase order matching within the retail finance and procurement stack.
The Oracle Retail Invoice Matching (ReIM) deployment encompassed standard ReIM functional modules including invoice capture and validation, configurable matching rules and tolerances, exception and dispute management workflows, and downstream payment file preparation. Configuration work focused on mapping matching rules to purchase order and receipt data, and establishing tolerance policies for three way and two way matching scenarios.
Technical scope included functional and technical management alongside Oracle RMS and Oracle Retail Pricing and Promotion Management RPM, ensuring master data alignment and item level cost reconciliation across retail operations. The implementation accounted for data interface considerations with Movex ERP and with Infor Supply Chain Warehouse Management System and data warehousing environments, supporting transactional and reporting feeds between invoicing, inventory receipts, and financial ledgers.
Operational coverage targeted accounts payable, procurement and supply chain teams, with governance workstreams to standardize invoice exception routing, approval hierarchies and audit trails. Change activity emphasized embedding ReIM matching workflows into existing procure to pay processes, and establishing operational runbooks for ongoing administration and reconciliation.
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Retail Management | ERP Services and Operations |
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2014 | 2014 |
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Retail Management | ERP Services and Operations |
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2014 | 2014 |
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Retail Management | ERP Services and Operations |
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2014 | 2014 |
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REDTAG SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mi9 Retail | Legacy | Mi9 Retail Demand Management | Demand Forecasting and Planning | SCM | n/a | 2017 | 2017 |
In 2017 REDTAG implemented Mi9 Retail Demand Management to operationalize Demand Forecasting and Planning across its regional retail network. The initial deployment targeted direct store delivery planning across four countries and new store opening stock plans, and was later expanded to cover division level supply planning for an apparel heavy assortment.
Mi9 Retail Demand Management was configured to support demand and supply planning workflows including stock planning and optimization, order management with replenishment controls, assortment planning inputs, and retail analytics for forecasting. Functional usage emphasized stock allocation and replenishment orchestration, with planners using the application to standardize order management and assortment decisions in a high turnover retail environment.
Operational coverage moved from individual store level direct store delivery planning into a centralized supply planner role for the entire division, reflecting a shift from manual allocations to system driven planning. The team recorded approximately 11 months of manual planning experience before adopting the MI9 Demand and Supply retail tool and then 15 months of hands on experience using the Mi9 Retail Demand Management application, indicating a phased rollout from point solutions to enterprise planning workflows.
Governance changes centered on formalizing supply planning ownership, embedding store opening stock plans into demand models, and introducing analytics driven allocation checks to support merchandise and assortment management. Business functions impacted included supply planning, store operations, merchandising, and retail analytics, with the Mi9 Retail Demand Management application serving as the central platform for those coordinated planning activities.
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Warehouse Management | SCM |
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2012 | 2012 |
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REDTAG CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics | CRM |
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2020 | 2020 |
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REDTAG IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at REDTAG
| First Name | Last Name | Title | Function | Department | Phone | |
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CIO | CXO | Finance | |
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Head of Supply Chain | Director | Supply Chain | |
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IT Program Manager & Enterprise Architect | Manager | IT | |
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IT Manager | Manager | IT | |
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Apps Being Evaluated by REDTAG Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from REDTAG IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the REDTAG digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD REDTAG Technographics
REDTAG is a Retail organization based in United Arab Emirates,
with around 4500 employees and annual revenues of $544.0 million.
REDTAG operates a diverse technology stack with applications such as
Oracle E-Business Suite, Oracle Retail Invoice Matching (ReIM) and Mi9 Retail Demand Management,
covering areas like ERP Financial, Retail Management and Demand Forecasting and Planning.
REDTAG has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Mi9 Retail.
REDTAG recently adopted applications including
Google Cloud Platform (GCP) in 2021, Crazy Egg in 2020 and Oracle E-Business Suite in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of REDTAG’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates REDTAG’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete REDTAG technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.