Boston, 2210, MA,
United States
Reebok United States Technographics
Reebok United States Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Reebok United States and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Reebok United States employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Reebok United States has purchased the following applications: Mavrck Later for Social Media Management in 2023, NTT Enterprise Cloud for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Reebok United States is running and its propensity to invest more and deepen its relationship with Mavrck , NTT Group , Akamai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Reebok United States revenues, which have grown to $700.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Reebok United States intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Reebok United States Tech Stack and Enterprise Applications
Reebok United States CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mavrck | Legacy | Mavrck Later | Social Media Management | CRM | n/a | 2023 | 2023 |
In 2023, Reebok United States implemented Mavrck Later as part of a Social Media Management initiative to run a Reebok x Zumiez creator campaign in the United States promoting the Club C shoe. The deployment was scoped to the marketing and influencer program, coordinating creator-led content and campaign execution with retail partner Zumiez.
The implementation leveraged Later Influence capabilities within Mavrck Later to support creator discovery, campaign orchestration, content scheduling, and performance tracking, reflecting standard Social Media Management functional workflows. Mavrck Later operated as the central influencer program platform, consolidating campaign configuration, creator deliverable management, and measurement workflows for the marketing organization.
Operational coverage focused on the United States marketing team and the co-marketing relationship with Zumiez. Outcomes reported in the vendor case study list 927.6K impressions, 55.6K engagements, a 6% engagement rate, and a $0.12 cost per engagement for the Later Influence powered campaign.
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Reebok United States IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NTT Group | Legacy | NTT Enterprise Cloud | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Reebok United States
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Reebok United States Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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