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● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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Reef Industries
Location
10020 Mykawa Rd,
Houston, 77048, TX,
United States
Website
https://www.reefindustries.com/
Phone
1 800-231-6074
Artw industry
Manufacturing
Employee
Revenue

Reef Industries Technographics

Reef Industries Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Reef Industries and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Reef Industries employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Reef Industries has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Hotjar for Customer Experience in 2018, IBM Cloud (formerly IBM Bluemix and IBM SoftLayer) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Reef Industries is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Reef Industries revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Reef Industries intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Reef Industries Tech Stack and Enterprise Applications

Reef Industries Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2011 2011
In 2011, Reef Industries implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. Reef Industries deployed Google Workspace (Formerly Google G-Suite) to support corporate email, calendar, document collaboration, and virtual meetings as part of its productivity and communication stack for a roughly 100-employee manufacturing organization based in the United States. The deployment leverages core Google Workspace capabilities including Gmail for corporate email, Calendar for scheduling, Drive and Shared Drives for centralized file storage, Docs and Sheets for collaborative authoring, and Meet for virtual conferencing. Administrative configuration uses the Google Workspace admin console for user provisioning, group management, and role based administrative controls to manage accounts and application access. Operational coverage is company wide, extending collaboration workflows across production, engineering, sales, finance, and administrative teams, with governance focused on centralized account management and document sharing policies. The implementation positions Reef Industries with a cloud hosted Collaboration architecture that consolidates messaging, scheduling, and document workflows under Google Workspace (Formerly Google G-Suite).
Collaboration Collaboration 2021 2021
Reef Industries CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2018 2018
In 2018 Reef Industries deployed Hotjar on its corporate website as a Customer Experience application. Hotjar is used to capture web behavior analytics including heatmaps, session recordings, and on-site feedback collection, enabling observation of visitor interactions across product pages and conversion flows. Reef Industries Hotjar Customer Experience supports marketing and digital experience functions by instrumenting page-level user behavior and feedback to inform content and UX decisions. The implementation is scoped to the public website and is managed by marketing and e-commerce stakeholders within the organization, consistent with a 100 employee manufacturing firm. Configuration includes page targeting, recording filters, and feedback widgets to collect qualitative input without reliance on additional named integrations. Governance centers on analytics instrumentation, consent handling for session data, and role-based access controls for replay and feedback artifacts.
Reef Industries IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IBM Legacy IBM Cloud (formerly IBM Bluemix and IBM SoftLayer) Application Hosting and Computing Services IaaS n/a 2021 2021
In 2021, Reef Industries deployed IBM Cloud (formerly IBM Bluemix and IBM SoftLayer) to host its public website and associated web applications. The implementation positions IBM Cloud as the central Application Hosting and Computing Services platform for Reef Industries web presence, providing runtime environments and infrastructure provisioning used to publish corporate content on the company website. Configuration and operational scope emphasize web application runtime, virtual server provisioning, object storage for static assets, and platform services for application orchestration consistent with Application Hosting and Computing Services capabilities. The deployment supports marketing and customer-facing functions on the Reef Industries site and is managed through central IT and the web operations team, with governance focused on certificate management, content deployment workflows, and infrastructure provisioning policies.
Application Hosting and Computing Services IaaS 2021 2021
SD-WAN IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Reef Industries

First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by Reef Industries Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Reef Industries IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Reef Industries digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Reef Industries Technographics
Reef Industries is a Manufacturing organization based in United States, with around 100 employees and annual revenues of $10.0 million.
Reef Industries operates a diverse technology stack with applications such as Google Workspace (Formerly Google G-Suite), Hotjar and IBM Cloud (formerly IBM Bluemix and IBM SoftLayer), covering areas like Collaboration, Customer Experience and Application Hosting and Computing Services.
Reef Industries has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Google, Contentsquare and IBM.
Reef Industries recently adopted applications including Microsoft 365 in 2021, IBM Cloud (formerly IBM Bluemix and IBM SoftLayer) in 2021 and Microsoft Azure Cloud Services in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Reef Industries’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Reef Industries’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Reef Industries technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.