Rep Fitness
11059 Dover St,
Westminster, 80021, CO,
United States
Westminster, 80021, CO,
United States
1 720-420-1731
Distribution
Rep Fitness Technographics
Rep Fitness Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rep Fitness and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Rep Fitness employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rep Fitness has purchased the following applications: Affirm for Payment Processing in 2022, Brightpearl POS for Point Of Sale in 2019, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rep Fitness is running and its propensity to invest more and deepen its relationship with Affirm , Google , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rep Fitness revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rep Fitness intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rep Fitness Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Affirm | Legacy | Affirm | Payment Processing | ERP Financial Management | n/a | 2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Subscription and Recurring Billing | ERP Financial Management |
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2023 | 2023 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightpearl | Legacy | Brightpearl POS | Point Of Sale | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 Rep Fitness implemented Brightpearl POS as its Point Of Sale solution and consolidated retail checkout into its Brightpearl business management hub. Brightpearl POS and Brightpearl were used as the central platform for inventory management, order management, accounting and POS across channels. The implementation was part of a broader tech stack restructure aimed at improving operational responsiveness and scalability.
Functional configuration emphasized centralizing inventory and order workflows, with Brightpearl POS tied to online orders, phone orders and in-store sales at the retail store attached to the Denver, CO warehouse. Inventory Planner was integrated for demand forecasting and analytics to replace spreadsheet-based planning, while Brightpearl provided transactional and financial modules used for accounting and order processing. Magento served as the ecommerce storefront integration point for repfitness.com, with Brightpearl POS aligned to the same SKU and inventory master.
Explicit integrations included Magento for ecommerce, Inventory Planner for forecasting, Help Scout for customer service email, Yotpo for customer reviews, Klaviyo for email marketing, ShipperHQ for checkout shipping rates and Shipstation for fulfillment, as well as Amazon sales through both FBA and FBM channels. Operational scope covered Technology, Sales, Customer Service, Account Management and Order Processing teams, led by Director of Operations Alida Sholl who oversees technology and operations. Brightpearl POS functioned as the multichannel hub linking these systems and organizational functions.
Governance and rollout were executed as part of a planned technology roadmap, with a Magento migration to Magento 2 scheduled for 2020 and ongoing system adoption following the Brightpearl launch. Outcomes explicitly reported include triple digit growth via the website and improved flexibility to respond to increased customer demand, benefits attributed to having Brightpearl POS and the integrated stack in place. The implementation emphasizes centralized transactional processing, unified inventory control and cross functional operational alignment.
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Retail Management | ERP Services and Operations |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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Product Review Management | eCommerce |
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2016 | 2016 |
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Shipping Management | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2019 | 2019 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2019 | 2019 |
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Order Management | SCM |
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2019 | 2019 |
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Transportation Management | SCM |
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2020 | 2020 |
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Warehouse Management | SCM |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Rep Fitness
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Rep Fitness Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rep Fitness IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rep Fitness digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Rep Fitness Technographics
Rep Fitness is a Distribution organization based in United States,
with around 150 employees and annual revenues of $15.0 million.
Rep Fitness operates a diverse technology stack with applications such as
Affirm, Brightpearl POS and Microsoft 365,
covering areas like Payment Processing, Point Of Sale and Collaboration.
Rep Fitness has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Affirm, Brightpearl and Microsoft.
Rep Fitness recently adopted applications including
Recharge Payments in 2023, Rebuy Merchandising in 2023 and Yottaa Engagement Cloud in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rep Fitness’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rep Fitness’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rep Fitness technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.