ReserveBar
426 Main Street,
Ridgefield, 6877, CT,
United States
Ridgefield, 6877, CT,
United States
1 855-443-8144
Retail
ReserveBar Technographics
ReserveBar Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ReserveBar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 85 ReserveBar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ReserveBar has purchased the following applications: Google Pay for Payment Processing in 2020, FreeWheel Demandsuite for Agency Management in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ReserveBar is running and its propensity to invest more and deepen its relationship with Google , Apple , FreeWheel, A Comcast Company or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ReserveBar revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ReserveBar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ReserveBar Tech Stack and Enterprise Applications
ReserveBar ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, ReserveBar integrated Google Pay on its website. The Google Pay implementation is classified under the Payment Processing category and was embedded into ReserveBar's online checkout on reservebar.com to enable wallet based transactions for consumer purchases. ReserveBar is a retail company with about 85 employees and the integration targets the e-commerce payment acceptance business function.
The implementation centered on standard Google Pay checkout flows, including the Google Pay button in the browser checkout, client side tokenization of card credentials, and routing payment tokens into the order processing workflow and the site payment gateway. Operational scope covered e-commerce, payments, and finance workflows, with configuration work on checkout pages and payment acceptance policy updates to accommodate wallet payments. The deployment is web native and focused on browser based payment instrumentation using Google Pay to streamline card collection and token handling for online orders.
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Payment Processing | ERP |
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2020 | 2020 |
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ReserveBar ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, ReserveBar deployed FreeWheel Demandsuite on their website as an Agency Management implementation to centralize programmatic demand handling and campaign orchestration. ReserveBar implemented FreeWheel Demandsuite to drive ad delivery and inventory control directly within its e-commerce site, aligning advertising workflows with marketing and ad operations functions.
Configuration emphasized ad inventory mapping and tag deployment, with platform setup for demand-side prioritization and campaign trafficking. Functional modules leveraged included programmatic demand orchestration, creative delivery and reporting, and controls for frequency and audience targeting that are typical for Agency Management solutions. FreeWheel Demandsuite was configured to execute ad decisioning within page contexts and header auction points to coordinate multiple demand sources.
Operational coverage focused on digital marketing, e-commerce merchandising and an internal ad operations team responsible for campaign setup and governance. Governance established standardized trafficking workflows, inventory rules and a reporting cadence for campaign performance, centralizing agency-style management inside ReserveBar. The implementation positioned FreeWheel Demandsuite as the primary Agency Management layer managing ReserveBar website advertising.
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ReserveBar Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, ReserveBar implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. ReserveBar uses Google Workspace (Formerly Google G-Suite) on its website and for enterprise productivity, aligning the application to core collaboration workflows across the company.
The deployment at ReserveBar centers on standard Google Workspace capabilities, including corporate email and calendaring, Drive based document storage, and collaborative editing with Docs, Sheets, and Slides, managed through the Google Workspace admin console. Configuration emphasis is on account provisioning, group sharing and access controls to support internal communication and content collaboration. The implementation ties the Google Workspace Collaboration suite to ReserveBar business functions for communications, scheduling and document workflows across the organization.
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ReserveBar eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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ReserveBar CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Engagement | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2024 | 2024 |
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Customer Loyalty | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ReserveBar ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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ReserveBar PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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ReserveBar IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at ReserveBar
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by ReserveBar Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ReserveBar IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ReserveBar digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD ReserveBar Technographics
ReserveBar is a Retail organization based in United States,
with around 85 employees and annual revenues of $15.0 million.
ReserveBar operates a diverse technology stack with applications such as
Google Pay, FreeWheel Demandsuite and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Agency Management and Collaboration.
ReserveBar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google and FreeWheel, A Comcast Company.
ReserveBar recently adopted applications including
Kodif Platform in 2024, Bambuser Video Commerce in 2023 and Salesforce Commerce Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ReserveBar’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ReserveBar’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ReserveBar technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.