AI Buyer Insights:

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

retraced

Comeniusstrasse 1,
Duesseldorf, 40545,
Germany

https://www.etraced.co/

n/a

Professional Services

retraced Technographics

retraced Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by retraced and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 retraced employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that retraced has purchased the following applications: Zoho Books for ERP Financial in 2022, OpenAI GPT-4 for Generative AI Platforms in 2025, Hubspot Live Chat for Chatbots and Conversational AI in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems retraced is running and its propensity to invest more and deepen its relationship with Zoho Corp. , Adyen , OpenAI or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing retraced revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for retraced intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

retraced Data, Technology Stack, and Enterprise Applications

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Zoho Corp.	Legacy	Zoho Books	ERP Financial	ERP Financial Management	n/a	2022	2022
			Payment Processing	ERP Financial Management		2020	2020

AI Development

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
OpenAI	Legacy	OpenAI GPT-4	Generative AI Platforms	AI Development	n/a	2025	2025

AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
HubSpot	Legacy	Hubspot Live Chat	Chatbots and Conversational AI	AI-Powered Application	n/a	2023	2023

Analytics and BI

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Analytics and BI	Analytics and BI		2020	2020
			Data Warehouse	Analytics and BI		2020	2020

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Audio Video and Web Conferencing	Collaboration		2022	2022
			Collaboration	Collaboration		2022	2022
			Collaboration	Collaboration		2022	2022
			Collaboration	Collaboration		2025	2025

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Web Content Management	Content Management		2022	2022
			Web Content Management	Content Management		2023	2023

eCommerce

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			eCommerce	eCommerce		2024	2024

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Marketing Analytics	CRM		2022	2022
			Marketing Analytics	CRM		2023	2023
			Marketing Automation	CRM		2022	2022
			Tag Management	CRM		2020	2020

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			IT Service Management	ITSM		2022	2022

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Apps Development	PaaS		2013	2013
			Transactional Email	PaaS		2022	2022
			Transactional Email	PaaS		2022	2022
			Transactional Email	PaaS		2022	2022

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Hosting and Computing Services	IaaS		2013	2013
			Application Hosting and Computing Services	IaaS		2020	2020
			Application Hosting and Computing Services	IaaS		2022	2022
			Application Hosting and Computing Services	IaaS		2021	2021
			Application Hosting and Computing Services	IaaS		2022	2022
			Archive as a Service (AaaS)	IaaS		2021	2021
			Content Delivery Network	IaaS		2020	2020
			Content Delivery Network	IaaS		2025	2025
			Content Delivery Network	IaaS		2022	2022
			Database Management	IaaS		2020	2020
			Database Management	IaaS		2025	2025

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			DDoS Protection	CyberSecurity		2014	2014
			Identity and Access Management (IAM)	CyberSecurity		2022	2022
			Web Application Firewalls (WAF), Phishing Protection	CyberSecurity		2025	2025

IT Decision Makers and Key Stakeholders at retraced

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by retraced Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD retraced Technographics

retraced is a Professional Services organization based in Germany, with around 10 employees and annual revenues of $2.0 million.

retraced operates a diverse technology stack with applications such as Zoho Books, OpenAI GPT-4 and Hubspot Live Chat, covering areas like ERP Financial, Generative AI Platforms and Chatbots and Conversational AI.

retraced has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Zoho Corp., OpenAI and HubSpot.

retraced recently adopted applications including Oracle Analytics Cloud in 2020, Oracle Autonomous Data Warehouse in 2020 and Oracle Autonomous Database in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of retraced’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates retraced’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete retraced technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.