Irving, 75038, TX,
United States
ReTrak Technographics
ReTrak Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ReTrak and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 ReTrak employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ReTrak has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, MailChannels for Transactional Email in 2021, Amazon EC2 for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ReTrak is running and its propensity to invest more and deepen its relationship with Oracle , MailChannels , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ReTrak revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ReTrak intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ReTrak Tech Stack and Enterprise Applications
ReTrak ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, ReTrak implemented Oracle NetSuite ERP to establish a centralized ERP Financial platform for the 50-employee communications firm based in the United States. The implementation positioned Oracle NetSuite ERP as the authoritative system for financial recordkeeping, period close orchestration, and core accounting controls across the organization.
The deployment configured standard ERP Financial functional modules including general ledger, accounts payable, accounts receivable, invoicing and billing, fixed asset tracking, and financial reporting. Configuration emphasized a coherent chart of accounts, period close workflows, and role based access to support accounting and finance operations consistent with typical ERP Financial practices.
Operational coverage focused on finance, accounting, and billing functions across ReTrak’s U.S. operations, consolidating transactional finance activities into the new Oracle NetSuite ERP instance. The implementation scope remained aligned with company scale and concentrated on transactional processing, journal management, and statutory reporting workflows.
Governance controls and process restructuring were formalized through standardized approval workflows, documented closing procedures, and audit trail configuration within Oracle NetSuite ERP. Access controls and finance role definitions were implemented to enforce separation of duties and to support consistent monthly close and reporting discipline.
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ReTrak PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MailChannels | Legacy | MailChannels | Transactional Email | PaaS | n/a | 2021 | 2021 |
In 2021 ReTrak implemented MailChannels as its transactional email provider on its website. The deployment uses MailChannels to handle Transactional Email for customer-facing workflows, including account notifications, password resets, and billing receipts triggered by the site.
The implementation follows standard transactional email architecture, with MailChannels configured as an SMTP relay and API endpoint for the website and event webhooks to capture bounces and delivery events. Configuration included sending domain authentication with DKIM and SPF alignment, centralized template management for consistent messaging, and operational ownership by product and customer support teams to manage templates, suppression lists, and delivery monitoring.
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ReTrak IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
In 2015, ReTrak deployed Amazon EC2 for Application Hosting and Computing Services to host its public website and customer-facing application workloads. ReTrak is a United States communications company with approximately 50 employees and uses Amazon EC2 on their website to provide scalable compute capacity for web processes and application servers.
The implementation centers on cloud compute instance provisioning and image-based server deployments, with Amazon EC2 instances running the web application stack and associated runtime services. Operational scope is the customer-facing website and related web services, with instance lifecycle management, provisioning workflows, and runtime configuration handled by ReTrak’s internal engineering teams. The use of Amazon EC2 for Application Hosting and Computing Services establishes a cloud-native compute layer that separates compute provisioning from on-premises constraints and supports common hosting functions such as instance scaling patterns, fault isolation, and automated instance reprovisioning.
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IT Decision Makers and Key Stakeholders at ReTrak
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Director of Product Development | Director | Finance | |
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Vice President - Finance/Operations | VP | Finance | |
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General Manager | Manager | Finance | |
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Apps Being Evaluated by ReTrak Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||