Colts Neck, 7722, NJ,
United States
Retro Fitness Technographics
Retro Fitness Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Retro Fitness and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Retro Fitness employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Retro Fitness has purchased the following applications: CareerPlug for Recruiting, Applicant Tracking System in 2019, Microsoft 365 for Collaboration in 2020, Adobe Audience Manager for Data Management Platform in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Retro Fitness is running and its propensity to invest more and deepen its relationship with CareerPlug , Microsoft , Letsignit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Retro Fitness revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Retro Fitness intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Retro Fitness Tech Stack and Enterprise Applications
Retro Fitness HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CareerPlug | Legacy | CareerPlug | Recruiting, Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Retro Fitness implemented CareerPlug as its Recruiting,Applicant Tracking System, deploying the application directly on the corporate career pages to capture external applicants and present branded job listings. The implementation focused on centralized applicant intake to support hiring for club-level positions and corporate roles, moving application traffic from disparate sources into a single ATS-backed workflow.
CareerPlug was configured to manage job posting lifecycle, online application capture, candidate profile management, resume parsing, and stage-based applicant tracking. The deployment used configurable application screens and screening questions, standardized candidate statuses, and recruiter workflows to enable screening, interview scheduling, and status progression within CareerPlug.
The solution was integrated with Retro Fitness career pages to provide a seamless application experience and automated applicant confirmations. Governance was established through role-based access controls for hiring managers and HR administrators, along with defined review and routing processes to assign candidates to specific club hiring teams or corporate recruiters.
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Retro Fitness Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Retro Fitness deployed Microsoft 365 for Collaboration. The Microsoft 365 deployment serves as the primary cloud collaboration platform for Retro Fitness, supporting corporate communication and content collaboration across its United States operations and a 1500 person workforce.
The Microsoft 365 implementation centers on standard Collaboration capabilities, leveraging Microsoft 365 for email and calendaring, chat and meetings, intranet and document libraries, and user file sync and sharing. Functional workflows emphasize document collaboration, centralized content repositories, and cloud delivered messaging, reflecting standard Microsoft 365 module behavior for enterprise collaboration.
Public site sourcing indicates Microsoft 365 artifacts are present on Retro Fitness website, which aligns the collaboration environment with external facing touch points and may support authentication or content delivery workflows. Governance focus is described at the platform level, with access controls, document lifecycle policies, and collaboration usage policies implied by the Microsoft 365 configuration and the need to manage corporate and operational communications.
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Collaboration | Collaboration |
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2021 | 2021 |
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Retro Fitness CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Audience Manager | Data Management Platform | CRM | n/a | 2018 | 2018 |
In 2018 Retro Fitness deployed Adobe Audience Manager. Retro Fitness implemented Adobe Audience Manager as a Data Management Platform to collect and centralize website audience data for marketing use.
The implementation on the Retro Fitness website focused on standard Data Management Platform capabilities, including data collection tagging for site interactions, audience segmentation and trait construction, and persistent visitor profile assembly. Adobe Audience Manager was used to define audience segments and maintain a taxonomy of traits and segments to support downstream activation workflows.
Operational ownership stayed with digital marketing and audience teams, with the deployment scoped to website traffic and onsite behavior. Governance centered on segment taxonomy, tag governance, and operational controls for segment publishing, enabling marketing, personalization, and paid media workflows to reference centralized audience definitions.
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Retro Fitness PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Retro Fitness IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Retro Fitness
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Retro Fitness Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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