Hyde, SK14 2EP,
United Kingdom
Rhino Group Technographics
Rhino Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rhino Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160 Rhino Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rhino Group has purchased the following applications: Fuzey for Chatbots and Conversational AI in 2025, Microsoft 365 for Collaboration in 2019, Craft CMS for Web Content Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rhino Group is running and its propensity to invest more and deepen its relationship with Fuzey , Microsoft , Pixel & Tonic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rhino Group revenues, which have grown to $34.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rhino Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rhino Group Tech Stack and Enterprise Applications
Rhino Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fuzey | Legacy | Fuzey | Chatbots and Conversational AI | AI-Powered Application | n/a | 2025 | 2025 |
In 2025, Rhino Group implemented Fuzey to deliver large-scale personalised WhatsApp marketing campaigns and AI driven inbound handling for retail clients. Fuzey is deployed as a Chatbots and Conversational AI application to support marketing CRM workflows and bookings operations across the UK.
The implementation emphasized campaign orchestration and conversational agent capabilities, with configuration of personalised message templates, audience segmentation, and automated inbound conversational flows to capture booking intents. The Fuzey platform was configured to manage both outbound campaign delivery and real time conversational routing, using AI agents to interpret responses and drive booking conversational paths.
Operational coverage targeted retailer clients across the United Kingdom, with execution focused on marketing, CRM and bookings functions. WhatsApp was the primary messaging channel used for campaign delivery and inbound engagement, and the deployment connected campaign delivery to client booking workflows to close conversations into confirmed bookings.
Governance and process changes centered on campaign approval and orchestration, conversational script versioning, and operational handoffs between marketing teams and booking operations. Rollout prioritized rapid campaign cycles and iterative refinement of conversational agents to align messaging with retailer booking processes.
Vendor reported outcomes for the Fuzey deployment include campaign open rates exceeding 90 percent, response rates above 20 percent, booking conversion rates two times to four times higher than SMS, and up to 50 percent lower cost per booking when using Fuzey's platform and AI agents.
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Rhino Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Rhino Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pixel & Tonic | Legacy | Craft CMS | Web Content Management | Content Management | n/a | 2017 | 2017 |
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Web Content Management | Content Management |
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2018 | 2018 |
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Rhino Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Information Management | eCommerce |
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2022 | 2022 |
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Rhino Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2021 | 2021 |
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CRM | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2022 | 2022 |
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Rhino Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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Rhino Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2025 | 2025 |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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Password Management | CyberSecurity |
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2024 | 2024 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2017 | 2017 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Rhino Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Rhino Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||