São Paulo, 05001-903,
Brazil
Rich Brazil Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Rich Brazil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Rich Brazil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rich Brazil has purchased the following applications: NeoGrid NeoMarket for Analytics and BI in 2021, Getty Images for Content Management in 2019, WooCommerce for eCommerce in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rich Brazil is running and its propensity to invest more and deepen its relationship with NeoGrid , Getty Images , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rich Brazil revenues, which have grown to $285.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rich Brazil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NeoGrid | Legacy | NeoGrid NeoMarket | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Rich Brazil implemented NeoGrid NeoMarket to deliver sell-out and channel visibility, under the Analytics and BI application category. The deployment focused on creating a single view of distributor sell-out to monitor distributor performance and to support incentive alignment with real sell-out data.
The implementation centered on NeoMarket indirect-channel sell-out analytics, with inferred module usage that includes sell-out reporting, distributor performance dashboards, and incentive calculation workflows. Configuration emphasized standardized dashboards and automated sell-out aggregation and reconciliation workflows to support trade, sales, and commercial reporting needs.
Operational scope covered Rich Brazil’s commercial organization and distributor network across Brazil, aligning sales, trade marketing, and finance users to the same sell-out metrics. Governance introduced incentive rules tied to verified sell-out, and processes for data validation and periodic review to ensure incentive payouts reflected actual channel performance.
Rich Brazil reported that NeoGrid sell-out and channel visibility helped drive a reported 37% growth in sell-out year-over-year, and NeoGrid NeoMarket provided the analytics and operational transparency used by sales and trade functions to monitor and reward distributor performance.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Getty Images | Legacy | Getty Images | Content Management | Content Management | n/a | 2019 | 2019 |
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Web Content Management | Content Management |
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2013 | 2013 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2025 | 2025 |
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Governance, Risk and Compliance | TRM |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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