AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

RichRelevance Tech Stack and Enterprise Applications

RichRelevance ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Sage Legacy Sage Intacct ERP Financial ERP n/a 2024 2024
In 2024 RichRelevance selected and implemented Sage Intacct as its new ERP Financial application, replacing a legacy financial system. The deployment focused on standardizing core financial-management functions—general ledger, accounts payable and receivable, and financial reporting—so accounting operations would be consolidated under a single ERP financial platform. The implementation targets the company-wide finance and accounting function at the 200-employee media firm, reflecting an enterprise-scale financial system rollout.
RichRelevance CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
6sense Legacy 6sense Account Engagement Platform Account Based Marketing CRM n/a 2020 2020
In 2020, RichRelevance deployed 6sense Account Engagement Platform as an Account Based Marketing solution on its website. The implementation centers on website instrumentation to capture account-level engagement and intent signals, with 6sense Account Engagement Platform used to translate anonymous visitor activity into mapped accounts and prioritized engagement opportunities. Configuration focused on account identification, intent signal capture, engagement scoring, and website personalization modules typical of Account Based Marketing deployments. The deployment uses web tagging and event capture to feed account-level analytics and to drive campaign orchestration and ABM workflows, enabling marketing and sales teams to target and sequence outreach based on behavioral signals. Operational ownership spans marketing and demand generation functions, with governance oriented around tag management, data normalization, and lead to account routing to ensure consistent account scoring and activation. Rollout emphasized website-first instrumentation and staged activation of engagement and personalization capabilities to embed 6sense Account Engagement Platform into ongoing ABM processes.
Digital Advertising Platform CRM 2016 2016
Marketing Analytics CRM 2018 2018
Marketing Automation CRM 2013 2013
Marketing Automation CRM 2014 2014
Sales Automation, CRM, Sales Engagement CRM 2021 2021
RichRelevance ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Atlassian Legacy Atlassian Jira Service Desk IT Service Management ITSM n/a 2019 2019
In 2019, RichRelevance implemented Atlassian Jira Service Desk as its IT Service Management solution and is using Atlassian Jira Service Desk on their website for web-based request intake. The deployment places the application at the front of customer and internal support channels, enabling a consolidated portal for incident and request submission and visible ticket tracking on the public site. The implementation configures standard IT Service Management capabilities including issue and ticketing workflows, service catalog request types, SLA rules, queue management, and knowledge base articles. Atlassian Jira Service Desk was provisioned with role-based request forms and automated workflow transitions to route tickets to IT and customer support teams, reflecting common ITSM workflow orchestration patterns. Operational coverage centers on web-facing support and internal IT operations, with the service desk acting as the single entry for service requests and incident reporting. Governance was established around ticket lifecycle workflows, request type ownership, and permissions for agents and service owners, driving standardized intake and resolution processes across support functions. Configuration and rollout emphasized catalog definition, workflow templates, and agent queues to align service management practices with operational responsibility areas. The narrative documents a focused, category-aligned deployment of Atlassian Jira Service Desk within RichRelevance that centralizes request handling and standardizes IT Service Management procedures.
Remote Monitoring and Management ITSM 2020 2020
RichRelevance IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2012 2012
Application Hosting and Computing Services IaaS 2015 2015
Content Delivery Network IaaS 2018 2018
Database Management IaaS 2010 2010

IT Decision Makers and Key Stakeholders at RichRelevance

First Name Last Name Title Function Department Email Phone
Vice President IT Operations VP IT
Lead Data Scientist Manager IT
VP of Platform Engineering VP R&D
Senior Software Engineer Manager IT

Apps Being Evaluated by RichRelevance Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from RichRelevance IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the RichRelevance digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD RichRelevance Technographics
RichRelevance is a Media organization based in United States, with around 200 employees and annual revenues of $25.0 million.
RichRelevance operates a diverse technology stack with applications such as Sage Intacct, 6sense Account Engagement Platform and Atlassian Jira Service Desk, covering areas like ERP Financial, Account Based Marketing and IT Service Management.
RichRelevance has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Sage, 6sense and Atlassian.
RichRelevance recently adopted applications including Sage Intacct in 2024, Salesforce Sales Cloud in 2021 and 6sense Account Engagement Platform in 2020, highlighting its ongoing modernization strategy.
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Our research team continuously updates RichRelevance’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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