Rip Curl
101 Surf Coast Highway,
Torquay, 3228, VIC,
Australia
Torquay, 3228, VIC,
Australia
61 3 5261 0008
Retail
Rip Curl Technographics
Rip Curl Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rip Curl and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1355 Rip Curl employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rip Curl has purchased the following applications: Infor M3 for Manufacturing ERP in 2018, Adobe Commerce (ex Magento) for eCommerce in 2020, Infor CloudSuite Fashion Inventory Management for Inventory Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rip Curl is running and its propensity to invest more and deepen its relationship with Infor , Adobe Systems , Fresh Relevance or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rip Curl revenues, which have grown to $315.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rip Curl intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rip Curl Tech Stack and Enterprise Applications
Rip Curl ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor M3 | Manufacturing ERP | ERP Services and Operations | n/a | 2018 | 2019 |
In 2018 Rip Curl implemented Infor M3 as its Manufacturing ERP. The deployment was adopted at Rip Curl's Distribution Centre in Torquay VIC, where warehouse teams used Infor M3 operationally from January 2019 through July 2020 to scan and process orders for flagship stores and e-commerce fulfillment.
Infor M3 was used for core warehouse management and inventory control tasks, including barcode scanning, order picking and packing, stocktake procedures, and routine inventory maintenance. The implementation supported order fulfillment workflows and data transfer activities, with staff learning spreadsheet-based data handling alongside the Infor M3 operating environment.
Operational coverage included the Rip Curl DC e-commerce team, fulfillment for Australian flagship stores, team rider giveaways, and international customer shipments. The environment integrated Infor M3 driven fulfillment processes with Australia Post parcel handling workflows and with AusPost's E-Parcel program for international consignment processing, while other enterprise desktop programs were used in parallel to resolve problematic orders.
Governance and rollout details were coordinated at the DC management level, where DC staff assisted in transferring data within Infor M3 in preparation for a system upgrade to align with the United States headquarters. This produced procedural changes in e-commerce picking, packing, and dispatch sequencing, and required staff to adopt new technological processes and spreadsheet-driven reconciliation routines.
Reported operational outcomes included maintained accurate inventory levels, regular stocktake execution, and staff competency in using Infor M3 to process and ship online orders and to resolve exceptions through AusPost E-Parcel handling. The implementation centered on Manufacturing ERP driven warehouse and fulfillment controls that directly supported Rip Curl's retail and e-commerce business functions.
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Rip Curl eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020 Rip Curl deployed Adobe Commerce (ex Magento) as its primary eCommerce platform for its Australia web storefront, consolidating online retail capabilities on ripcurl.com/au. The implementation aligned the Adobe Commerce (ex Magento) application with core digital merchandising and sales channels used by the company.
The deployment concentrated on standard eCommerce functional modules, including catalog and product information management, storefront and responsive site presentation, shopping cart and checkout flows, promotions and merchandising controls, and order management capabilities. Configuration work emphasized catalog taxonomies, SKU and variant support, storefront templates, and rule-driven promotional logic consistent with Adobe Commerce (ex Magento) capabilities.
Operational ownership rested with Rip Curl's eCommerce, merchandising, marketing, and customer service teams, whose workflows for merchandising, content updates, pricing, and order fulfillment were instrumented through the Adobe Commerce (ex Magento) environment. The implementation oriented platform use toward online retail business functions in Australia and centralized web storefront operations under a single Adobe Commerce (ex Magento) instance.
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Rip Curl SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor CloudSuite Fashion Inventory Management | Inventory Management | SCM | n/a | 2018 | 2019 |
In 2018, Rip Curl implemented Infor CloudSuite Fashion Inventory Management to modernize core ERP, supply chain and inventory processes and to create a consistent global platform, using the companys US office as a test case. The initiative targeted Inventory Management as the primary applications category, with deployment covering Australian operations and international warehouse relationships.
Infor CloudSuite Fashion Inventory Management was configured to provide real-time inventory visibility and to automate routine inventory workflows, focusing on stock reconciliation, replenishment orchestration and order inventory allocation. The implementation emphasized inventory ledger accuracy and event-level status updates to reduce manual processing and improve the timeliness of supply chain decisioning.
The deployment integrated the Infor CloudSuite Fashion Inventory Management component with Rip Curls supply chain processes and third-party warehouse partners, enabling electronic warehouse interfacing and more consistent inventory data exchange across Australian and international operations. The US office pilot served as a functional test case for warehouse integration patterns and common data schemas before broader rollout.
Governance and rollout followed a phased approach to establish a consistent global platform, aligning operational processes and inventory controls across business functions including supply chain, merchandising and distribution. According to the vendor case study, the implementation improved real-time visibility across the value chain, reduced manual processing and enabled better integration with third-party warehouses.
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Order Management | SCM |
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2018 | 2019 |
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Rip Curl CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Rip Curl ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Rip Curl PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Rip Curl IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Rip Curl
| First Name | Last Name | Title | Function | Department | Phone | |
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General Manager Finance | Manager | Finance | |
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ERP Project Manager | Manager | IT | |
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Purchasing Manager | Manager | Procurement | |
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Finance Manager | Manager | Finance | |
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Apps Being Evaluated by Rip Curl Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rip Curl IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rip Curl digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Rip Curl Technographics
Rip Curl is a Retail organization based in Australia,
with around 1355 employees and annual revenues of $315.0 million.
Rip Curl operates a diverse technology stack with applications such as
Infor M3, Adobe Commerce (ex Magento) and Infor CloudSuite Fashion Inventory Management,
covering areas like Manufacturing ERP, eCommerce and Inventory Management.
Rip Curl has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor and Adobe Systems.
Rip Curl recently adopted applications including
Salesforce Sales Cloud in 2022, Searchspring Product Recommendations in 2021 and FreshDesk Customer Support in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rip Curl’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rip Curl’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rip Curl technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.