Robinsons Supermarket
110 Eulogio Rodriguez Jr. Ave Bagumbayan,
Quezon City, 1800,
Philippines
Quezon City, 1800,
Philippines
63 2 8556 3431
Retail
Robinsons Supermarket Technographics
Robinsons Supermarket Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Robinsons Supermarket and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20550 Robinsons Supermarket employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Robinsons Supermarket has purchased the following applications: NCR R10 Enterprise POS (formerly Retalix POS) for Point Of Sale in 2020, Algonomy Realtime CDP for Customer Data Platform in 2021, GoCart eCommerce Platform for eCommerce in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Robinsons Supermarket is running and its propensity to invest more and deepen its relationship with NCR Voyix , Blue Yonder , Algonomy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Robinsons Supermarket revenues, which have grown to $170.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Robinsons Supermarket intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Robinsons Supermarket Tech Stack and Enterprise Applications
Robinsons Supermarket ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NCR Voyix | Legacy | NCR R10 Enterprise POS (formerly Retalix POS) | Point Of Sale | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Robinsons Supermarket implemented NCR R10 Enterprise POS, a Point Of Sale application from NCR Voyix. The deployment established NCR R10 Enterprise POS as the primary checkout platform across the retailer's Philippine store network, standardizing store transaction processing and checkout workflows.
The implementation covered core Point Of Sale capabilities common to large retail environments, including retail transaction processing, price and promotions execution, receipt and tender handling, and co-deployment with NCR's loyalty system to support customer enrollment and redemption workflows. Configuration work concentrated on centralized catalog and price updates, store-level scanning and transaction logging to align merchandising and store operations with enterprise controls.
Robinsons Supermarket also operates a supplier portal that provides suppliers access to its database to manage their own inventory, ensure high service levels and facilitate more targeted marketing activities. That supplier portal is functionally tied to inventory and assortment workflows, enabling supplier collaboration across procurement, merchandising and supply chain planning without naming additional third party integrations.
Governance for the rollout emphasized controlled data access for suppliers and centralized POS configuration management, with process standardization around checkout, loyalty enrollment and inventory posting across stores. NCR R10 Enterprise POS remains the central Point Of Sale application supporting Robinsons Supermarket's store operations and customer engagement functions.
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Retail Management | ERP Services and Operations |
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2017 | 2018 |
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Robinsons Supermarket CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algonomy | Legacy | Algonomy Realtime CDP | Customer Data Platform | CRM | n/a | 2021 | 2021 |
In 2021, Robinsons Supermarket implemented Algonomy Realtime CDP as a Customer Data Platform to centralize customer profiles and enable unified audience activation across online and offline touchpoints. The deployment targeted the retailer’s marketing and CRM functions, aiming to unify transactional POS data, ecommerce events, loyalty records and mobile app interactions into a persistent customer repository for omnichannel personalization.
The Algonomy Realtime CDP implementation configured core functional modules including real-time data ingestion pipelines, identity resolution to create Golden Records, granular segmentation and propensity modeling, and real-time audience activation for journey orchestration. Algonomy Realtime CDP was instrumented to maintain stitched profiles, support micro-segmentation and feed next-best-action decision logic used by campaign and journey analytics.
Operationally the solution was integrated at the data layer with on-premise and cloud data sources and exposed audiences to execution channels used by marketing, CRM, and store operations for personalized promotions and loyalty interactions. The implementation emphasized event-driven ingestion and low-latency audience exports so that marketing automation and point-of-sale personalization could consume activated segments in near real time.
Governance and process changes focused on centralized customer profile stewardship, segmentation governance and cross-functional workflows between marketing and IT to operationalize campaign orchestration. The rollout established profile deduplication rules, consent-aware segmentation processes and a staged approach to expand audience activation across additional channels and business units.
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Customer Loyalty | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2022 | 2022 |
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Robinsons Supermarket eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | GoCart eCommerce Platform | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Robinsons Supermarket deployed the group's in-house GoCart eCommerce Platform as its mobile and web storefront for online grocery across regions in the Philippines. The GoCart eCommerce Platform supports same day delivery and advanced booking capabilities for the Robinsons banner, positioning the application as the primary eCommerce channel for the chain.
The implementation emphasizes storefront and catalogue management, with inferred modules for cart and checkout orchestration, promotions engine, and booking workflow to handle scheduled pickup and time sensitive fulfillment. Multi-banner catalogue capabilities are used to centralize product assortments and price rules while delivering unified checkout and promotions across formats.
Integrations explicitly include linkage with the Go Rewards loyalty program and the multi-banner catalogue services to synchronize customer entitlements, promotions, and loyalty redemptions across the group. Operational scope covers online merchandising, fulfillment operations for same day delivery, and customer engagement across mobile and web channels throughout the Philippines.
Governance and rollout centered on a mobile and web storefront relaunch, consolidating promotion governance and catalogue control to enable banner level merchandising rules and consistent checkout behavior. The deployment is structured around eCommerce functional controls, orders and fulfillment orchestration, and loyalty integration to support marketing, merchandising and customer service workflows.
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Robinsons Supermarket SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2017 | 2018 |
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Warehouse Management | SCM |
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2008 | 2009 |
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Robinsons Supermarket IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Robinsons Supermarket
| First Name | Last Name | Title | Function | Department | Phone | |
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Commercial Business Officer | Manager | Operations | |
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COO | CXO | Operations | |
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Head Of Operations - GoCart (Robinsons Supermarket Corporation) | Director | Operations | |
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Marketing Officer | Manager | Marketing | |
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Apps Being Evaluated by Robinsons Supermarket Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Robinsons Supermarket IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Robinsons Supermarket digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Robinsons Supermarket Technographics
Robinsons Supermarket is a Retail organization based in Philippines,
with around 20550 employees and annual revenues of $170.0 million.
Robinsons Supermarket operates a diverse technology stack with applications such as
NCR R10 Enterprise POS (formerly Retalix POS), Algonomy Realtime CDP and GoCart eCommerce Platform,
covering areas like Point Of Sale, Customer Data Platform and eCommerce.
Robinsons Supermarket has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as NCR Voyix, Algonomy and In-House Applications.
Robinsons Supermarket recently adopted applications including
Go Rewards Loyalty Program in 2022, GoCart eCommerce Platform in 2022 and Amazon EC2 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Robinsons Supermarket’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Robinsons Supermarket’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Robinsons Supermarket technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.