Rochester Precision Optics
850 John St.,
West Henrietta, 14586, NY,
United States
West Henrietta, 14586, NY,
United States
1 585-292-5450
Manufacturing
Rochester Precision Optics Technographics
Rochester Precision Optics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rochester Precision Optics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Rochester Precision Optics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rochester Precision Optics has purchased the following applications: Microsoft 365 for Collaboration in 2019, HubSpot CMS for Web Content Management in 2017, Hubspot Marketing Automation for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rochester Precision Optics is running and its propensity to invest more and deepen its relationship with Microsoft , HubSpot , ZEISS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rochester Precision Optics revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rochester Precision Optics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rochester Precision Optics Tech Stack and Enterprise Applications
Rochester Precision Optics Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Rochester Precision Optics implemented Microsoft 365 as its primary Collaboration platform. The company's public website references Microsoft 365 usage and the deployment serves a 150 person manufacturing organization based in the United States. Microsoft 365 was positioned to centralize email, document collaboration, and team communications across the business.
Microsoft 365 deployment was established as a cloud tenant leveraging core Collaboration components such as Exchange Online for email, SharePoint for intranet and document libraries, OneDrive for user file storage, Teams for synchronous collaboration, and the Office productivity suite for authoring. Identity and access were managed through Azure Active Directory with role based access and group provisioning to align permissions with job functions. Configuration included centralized document libraries, shared team sites, and content classification to support standard collaboration workflows.
Operational coverage encompassed engineering, production, quality, sales, and administrative functions, where document control, versioning, and real time team communication are central to day to day operations. Governance was implemented through a centralized tenant administration model with retention labels, sharing controls, and account lifecycle procedures to enforce information governance and reduce unmanaged shadow collaboration. The implementation emphasized platform consolidation for collaboration activities, with Microsoft 365 explicitly named as the Collaboration application supporting core business functions.
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Rochester Precision Optics Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, Rochester Precision Optics implemented HubSpot CMS for Web Content Management. HubSpot CMS was provisioned as the hosted content and web publishing platform for the corporate website, consolidating public site pages and campaign landing pages into a single platform. Deployment emphasized HubSpot CMS templates and reusable content modules, combined with responsive design and a drag and drop editor to accelerate page creation and standardize product and corporate pages. The implementation created a central content repository and standardized page families for product, resource, and corporate information.
HubSpot CMS delivers core Web Content Management capabilities including page templates, modular content authoring, blog and landing page creation, form handling, and built in SEO tooling. Operational ownership rests with marketing and communications, which use HubSpot CMS to manage publishing workflows, editorial approvals, and version control across the site. Governance includes role based access and structured editorial processes to coordinate product content and campaign assets. Rochester Precision Optics uses HubSpot CMS to centralize Web Content Management and align website content management with marketing and communications functions.
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Rochester Precision Optics CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, Rochester Precision Optics implemented Hubspot Marketing Automation. The deployment embedded Hubspot Marketing Automation on the corporate website to centralize web based lead capture, page level visitor tracking, campaign orchestration, and to align Marketing Automation with marketing and demand generation business functions. The implementation instruction prioritized configuring the application to capture inbound interest and manage web driven contact profiles.
Configuration leveraged core Marketing Automation capabilities including form and landing page management, email campaign sequencing, automated workflows for lead nurturing, and analytics to monitor engagement. Operational scope centered on the marketing team at Rochester Precision Optics, with governance focused on lead qualification and routing rules and on establishing nurture workflows to hand off prospects into sales processes under company defined qualification criteria.
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Rochester Precision Optics PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Optical Simulation and Design | PLM and Engineering |
|
2012 | 2012 |
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Rochester Precision Optics IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
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Rochester Precision Optics CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Rochester Precision Optics
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Rochester Precision Optics Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rochester Precision Optics IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rochester Precision Optics digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Rochester Precision Optics Technographics
Rochester Precision Optics is a Manufacturing organization based in United States,
with around 150 employees and annual revenues of $25.0 million.
Rochester Precision Optics operates a diverse technology stack with applications such as
Microsoft 365, HubSpot CMS and Hubspot Marketing Automation,
covering areas like Collaboration, Web Content Management and Marketing Automation.
Rochester Precision Optics has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and HubSpot.
Rochester Precision Optics recently adopted applications including
Cloudflare CDN in 2022, Microsoft Entra ID (formerly Azure Active Directory) in 2022 and Microsoft 365 in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rochester Precision Optics’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rochester Precision Optics’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rochester Precision Optics technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.