Rock Content
R. ParaAГ‚Вba, 330 - 13Aº andar - Funcionarios,
Belo Horizonte, 30130-917,
Brazil
Belo Horizonte, 30130-917,
Brazil
55 31 2555 3066
Professional Services
Rock Content Technographics
Rock Content Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rock Content and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Rock Content employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rock Content has purchased the following applications: Lever by Employ for Applicant Tracking System in 2019, Hubspot Live Chat for Chatbots and Conversational AI in 2018, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rock Content is running and its propensity to invest more and deepen its relationship with Employ , Convenia , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rock Content revenues, which have grown to $116.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rock Content intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rock Content Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Rock Content implemented Lever by Employ as its Applicant Tracking System. The deployment embeds Lever by Employ on Rock Content's corporate website to serve career site job listings and capture applicant flow, supporting recruiting operations for Talent Acquisition and HR across the company of approximately 500 employees. The implementation centralizes candidate intake and public job posting to a single application, aligning web-facing requisitions with internal hiring workflows. Lever by Employ functions as the authoritative source for open roles and candidate records.
Configuration emphasized core Applicant Tracking System capabilities common to the category, including job requisition publishing on the careers page, candidate profile and resume capture, pipeline stage management, interview scheduling, and offer workflow orchestration. Integrations are centered on the website career page and the application is used by Talent Acquisition and HR for candidate progression, requisition management, and recruiting analytics and reporting. Governance elements focus on standardizing pipeline stages and hiring approvals to maintain consistency between the website job feed and internal hiring decisions.
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Benefits Administration | HCM |
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2018 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Rock Content deployed Hubspot Live Chat on its website, classifying the initiative under the Chatbots and Conversational AI category. The implementation uses the Hubspot Live Chat widget to enable synchronous website conversations, automated greeting flows, bot-assisted routing, and lead capture forms to support marketing and demand generation functions.
Configuration emphasized conversational workflows, canned responses, and transcript capture to standardize inbound inquiry handling and handoff to commercial teams. The deployment is operated from Rock Content's public website and is governed by marketing and content operations teams, with escalation rules, scripted response libraries, and conversation logging aligned to existing lead qualification and web engagement processes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Rock Content implemented Zoom as its Audio Video and Web Conferencing solution on public-facing web properties. The Zoom implementation is embedded on Rock Content's website to support client-facing meetings, webinars, and live demonstrations, reflecting a web-integrated deployment that surfaces join flows and meeting links for external attendees.
Operational coverage spans marketing, sales, and customer success functions where Zoom supports webinar programs, product demos, and remote consulting workflows. Governance centers on centralized account administration, meeting security configurations such as passcodes and waiting room controls, and standardized scheduling practices to maintain consistent external engagement processes.
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Collaboration | Collaboration |
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2013 | 2013 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2022 | 2022 |
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CRM | CRM |
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2019 | 2019 |
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CRM | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Rock Content
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Rock Content Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Rock Content Technographics
Rock Content is a Professional Services organization based in Brazil,
with around 500 employees and annual revenues of $116.0 million.
Rock Content operates a diverse technology stack with applications such as
Lever by Employ, Hubspot Live Chat and Zoom,
covering areas like Applicant Tracking System, Chatbots and Conversational AI and Audio Video and Web Conferencing.
Rock Content has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Employ, HubSpot and Zoom Video Communications.
Rock Content recently adopted applications including
Zoominfo Platform in 2022, StackPath CDN in 2022 and Microsoft Clarity in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rock Content’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rock Content’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rock Content technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.