AI Buyer Insights:

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

Rockfarm
Location
300 Data Ct,
Dubuque, 52003, IA,
United States
Website
https://www.rockfarm.com/
Phone
1 815-573-0155
Artw industry
Professional Services
Employee
Revenue

Rockfarm Technographics

Rockfarm Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Rockfarm and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Rockfarm employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Rockfarm has purchased the following applications: Microsoft 365 for Collaboration in 2015, Crazy Egg for Marketing Analytics in 2022, MercuryGate Global Sourcing for Sourcing in 2008 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Rockfarm is running and its propensity to invest more and deepen its relationship with Microsoft , Crazy Egg , MercuryGate International or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Rockfarm revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rockfarm intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Rockfarm Tech Stack and Enterprise Applications

Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
In 2015, Rockfarm deployed Microsoft 365 to support Collaboration across the 80-employee United States professional services firm. Rockfarm uses Microsoft 365 as its Collaboration platform to support project delivery, client engagement, and internal communication and the vendor platform is surfaced on the corporate website. The Microsoft 365 configuration emphasizes core collaboration and productivity capabilities. It includes Exchange Online for email, SharePoint Online for intranet sites and document libraries, Microsoft Teams for chat and meetings, OneDrive for Business for file synchronization, and Office desktop and web applications to standardize document creation and review workflows. Integrations include surfacing Microsoft 365 content on Rockfarm.com to enable client facing document access and to link public content with internal collaboration workflows. Governance and operational control were organized through centralized tenant administration with role based access and administrative policies to align collaboration practices across delivery, sales, finance, and HR functions within the US-based organization.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Crazy Egg Legacy Crazy Egg Marketing Analytics CRM n/a 2022 2022
In 2022, Rockfarm deployed Crazy Egg. Rockfarm implemented Crazy Egg for Marketing Analytics on its corporate website in the United States, instrumenting pages to collect visitor interaction data. The Crazy Egg deployment leveraged heatmaps, click tracking, and session recording capabilities typical of Marketing Analytics to provide behavioral telemetry across landing pages. Operational scope included the marketing and design functions, where Crazy Egg data fed analysis of content engagement and page layout decisions. Governance centered on site-level tag configuration, access controls, and targeted instrumentation of campaign landing pages and conversion funnels. The implementation is limited to the website and no additional system integrations are documented in the provided source.
Procurement
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
MercuryGate International Legacy MercuryGate Global Sourcing Sourcing Procurement n/a 2008 2008
In 2008, Rockfarm implemented MercuryGate Global Sourcing, a Sourcing application, to extend procurement and vendor qualification capabilities alongside its transportation management stack. Rockfarm began as a MercuryGate TMS customer to run multimodal transportation management and freight audit and optimization across its U.S. operations, enabling faster onboarding of customers and improved control-tower visibility. The MercuryGate Global Sourcing deployment was integrated conceptually with the existing MercuryGate TMS to create coordinated transport and procurement workflows. Implementation emphasis aligned with Sourcing functional patterns, including supplier onboarding and qualification, compliance checks, ocean and first-mile procurement orchestration, centralized procurement approvals, and workflow automation to extend control-tower visibility into sourcing processes. Operational coverage focused on U.S. transportation and procurement functions, affecting sourcing, procurement, carrier management, and operations teams. Governance changes centered on standardizing procurement workflows and compliance controls, and the rollout sequencing was aligned with customer onboarding processes already managed by the MercuryGate TMS environment.
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2017 2017
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2013 2013
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2017 2017
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2022 2022

IT Decision Makers and Key Stakeholders at Rockfarm

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Rockfarm Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rockfarm IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rockfarm digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Rockfarm Technographics
Rockfarm is a Professional Services organization based in United States, with around 80 employees and annual revenues of $8.0 million.
Rockfarm operates a diverse technology stack with applications such as Microsoft 365, Crazy Egg and MercuryGate Global Sourcing, covering areas like Collaboration, Marketing Analytics and Sourcing.
Rockfarm has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Crazy Egg and MercuryGate International.
Rockfarm recently adopted applications including Crazy Egg in 2022, Microsoft Entra ID (formerly Azure Active Directory) in 2022 and GoDaddy CDN in 2018, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rockfarm’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Rockfarm’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rockfarm technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.