Rocky Bay
60 McCabe St,
Mosman Park, 6012, WA,
Australia
Mosman Park, 6012, WA,
Australia
61 8 6282-1900
Healthcare
Rocky Bay Technographics
Rocky Bay Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rocky Bay and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 733 Rocky Bay employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rocky Bay has purchased the following applications: MYOB Greentree for ERP Financial in 2020, PageUp ATS for Applicant Tracking System in 2020, Athena Penelope for Case Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rocky Bay is running and its propensity to invest more and deepen its relationship with MYOB , PageUp , Xref or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rocky Bay revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rocky Bay intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rocky Bay Tech Stack and Enterprise Applications
Rocky Bay ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MYOB | Legacy | MYOB Greentree | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Rocky Bay implemented MYOB Greentree as its ERP Financial application. The deployment concentrated on consolidating core finance activities into MYOB Greentree to standardize invoice processing and payment workflows across the finance function.
The implementation emphasized accounts payable capabilities within MYOB Greentree, including invoice capture and processing, cost centre and expenditure coding, preparation of weekly and monthly payment runs, and supplier account record keeping. Configuration work centered on coding rules for cost centres and expenditure categories and on batch payment processing to support routine payables operations.
Operational coverage focused on Rocky Bay's finance and accounts payable teams, explicitly reflecting AP tasks performed by staff in Perth WA, where personnel executed data entry into the accounting system MYOB Greentree and collated and routed invoices to internal departments. Functional workflows impacted included invoice checking and coding for payment authorisation, supplier relationship touchpoints for procurement payables, and supervision of AP clerical roles.
Governance adjustments introduced structured invoice validation and payment authorisation workflows, with defined responsibilities for AP officers and oversight of assistant AP clerks to ensure timely payments of services and regular outgoings. The implementation narrative centers on embedding MYOB Greentree into Rocky Bay's accounts payable and financial coding processes as the organizationwide ERP Financial platform.
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Rocky Bay HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, Rocky Bay implemented PageUp ATS, deploying the Applicant Tracking System on its public careers site to manage job postings and candidate intake. PageUp ATS is used on the careers.rockybay.org.au portal to publish vacancies and capture applications directly through the organization website.
Configuration centered on core Applicant Tracking System capabilities including job requisition posting, candidate application intake, workflow-driven screening, interview scheduling, and recruitment reporting. Integration is focused on the careers website for candidate capture and on in-platform workflow orchestration for hiring teams, with operational coverage across Rocky Bay recruiting teams and hiring managers. Governance and process configuration emphasized centralized candidate data, standardized requisition approval routing, and administrative controls for recruiting workflows within PageUp ATS.
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Candidate Relationship Management | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2016 | 2016 |
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Recruiting | HCM |
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2015 | 2015 |
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Time Clock (Hardware) | HCM |
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2016 | 2016 |
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Video Interviewing | HCM |
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2022 | 2022 |
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Workforce Management | HCM |
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2016 | 2016 |
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Workforce Management | HCM |
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2019 | 2019 |
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Workforce Scheduling | HCM |
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2016 | 2016 |
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Rocky Bay ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Athena Software | Legacy | Athena Penelope | Case Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014 Rocky Bay implemented Athena Penelope, the Case Management application from Athena Software. The initial implementation established Athena Penelope as the primary system for client records and client related business processes within the organisation.
Following considerable planning in 2015-16, the majority of client related business is now managed through Penelope, and the deployment emphasized increased granularity of client records, formalized booking management, embedded billing workflows, and structured information capture. Configuration work concentrated on record-level data capture and workflow controls typical of Case Management applications, supporting more precise handling of bookings, billing events, and client notes.
Operational coverage consolidated client services functions across Rocky Bay in Australia, routing bookings, billing, and case information into a single application tier. Reporting capabilities within Athena Penelope were instrumented to centralize operational reporting and strengthen information accuracy for program management and compliance.
Governance and rollout followed a planned, phased approach after the 2015-16 planning period, with process adjustments to booking and billing workflows and tighter information governance to enable the more granular records and improved control of bookings, billing, information and reporting described in Rocky Bay materials.
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Rocky Bay Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Survey and Questionnaire | Collaboration |
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2011 | 2011 |
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Rocky Bay Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2018 | 2018 |
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Enterprise Content Management | Content Management |
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2021 | 2021 |
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Rocky Bay CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Rocky Bay IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Rocky Bay CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Rocky Bay
| First Name | Last Name | Title | Function | Department | Phone | |
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General Manager Human Resources | Manager | HR | |
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Human Resources Officer | Manager | HR | |
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Human Resources Manager | Manager | HR | |
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Human Resources Officer | Manager | HR | |
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Recruitment Officer | Manager | HR | |
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Business Transformation Manager / IT Manager | Manager | IT | |
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Payroll Manager | Manager | HR | |
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Chief Financial Officer | CXO | Finance | |
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Finance Manager | Manager | Finance | |
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Human Resources Officer | Manager | HR | |
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Chief People and Risk Officer | CXO | HR | |
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Human Resources Officer | Director | HR | |
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HR Business Partner | Director | HR | |
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Human Resources Officer | Director | HR | |
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Apps Being Evaluated by Rocky Bay Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rocky Bay IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rocky Bay digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Rocky Bay Technographics
Rocky Bay is a Healthcare organization based in Australia,
with around 733 employees and annual revenues of $55.0 million.
Rocky Bay operates a diverse technology stack with applications such as
MYOB Greentree, PageUp ATS and Athena Penelope,
covering areas like ERP Financial, Applicant Tracking System and Case Management.
Rocky Bay has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MYOB, PageUp and Athena Software.
Rocky Bay recently adopted applications including
Criteria Video Interviewing in 2022, Microsoft SharePoint in 2021 and Servers Australia Cloud Hosting in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rocky Bay’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rocky Bay’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rocky Bay technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.