RollWorks
2300 Harrison St, Fl 2,
San Francisco, 94110, CA,
United States
San Francisco, 94110, CA,
United States
1 877-723-7655
Professional Services
RollWorks Technographics
RollWorks Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by RollWorks and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 RollWorks employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that RollWorks has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, IDG KickFire for Account Based Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems RollWorks is running and its propensity to invest more and deepen its relationship with Drift , Ruby , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing RollWorks revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for RollWorks intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
RollWorks Tech Stack and Enterprise Applications
RollWorks AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, RollWorks implemented Drift AI Chatbot on its website. RollWorks implemented Drift AI Chatbot, a Chatbots and Conversational AI application, to provide conversational engagement and website lead capture supporting marketing and sales functions.
The deployment leverages core Drift AI Chatbot capabilities such as AI driven conversational responses, embedded lead capture workflows, qualification playbooks, and automated routing to human agents. Configuration work focused on conversational flows and message triggers tied to site behavior, aligning bot scripts with inbound qualification requirements for marketing and sales users.
Drift AI Chatbot is integrated into the RollWorks website front end and instruments key customer touchpoints and landing pages to manage initial engagement and handoff to sales. Governance and operational control center on playbook versioning, conversation routing rules, and coordination between marketing and sales teams for ongoing script updates and escalation workflows.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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RollWorks Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 RollWorks implemented Google Workspace (Formerly Google G-Suite) as its corporate collaboration platform. The deployment was scoped to support the company’s US professional services operations and provision the platform for RollWorks’ approximately 500 employees across core business functions.
Google Workspace (Formerly Google G-Suite) was configured to deliver standard Collaboration capabilities including Gmail for enterprise email, Calendar for scheduling, Drive for centralized file storage, Docs Sheets and Slides for collaborative authoring, and Meet for video conferencing. The implementation leveraged Google Admin Console controls to manage user accounts, organizational units, shared drives for team collaboration, role based access controls, and mobile device management consistent with Collaboration category workflows.
RollWorks Google Workspace (Formerly Google G-Suite) Collaboration supports corporate productivity and communications for IT marketing and revenue teams. The vendor presence on RollWorks’ website indicates the platform is embedded into public facing and internal communications, with governance focused on tenant level administration, domain verification, and standardized user provisioning processes typical of enterprise Collaboration rollouts.
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RollWorks CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IDG | Legacy | IDG KickFire | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019, RollWorks implemented IDG KickFire to add first-party intent and IP address intelligence to its Account Based Marketing capabilities. RollWorks ran a competitive vendor analysis of 14 first-party intent providers and executed a match test to evaluate breadth and depth of IP coverage against accounts that matter to their customer base.
The implementation incorporated IDG KickFire’s TWIN Caching IP address intelligence and first-party intent signals, emphasizing granular company identification across markets, company sizes, and industries. RollWorks evaluated provider capabilities including how IP address data is gathered, processed, and stored, the source of IP information, ISP and WiFi filtering to isolate B2B traffic, data delivery options, frequency of database updates, network uptime, and direct support access.
KickFire data was integrated into the RollWorks Account-Based Platform and made available to all RollWorks Account-Based Platform customers, supporting marketing and sales functions for account identification and engagement measurement. RollWorks reported that first-party intent enabled segmentation of ad campaign audiences based on where visitors land on the website and how they interact with chatbots, and that combining KickFire data with RollWorks proprietary Account Fit and Account Intent helps sales and marketing prioritize accounts, according to Kushan Patel, Senior Director of Product Management at RollWorks.
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation, Sales Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Enablement | CRM |
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2019 | 2019 |
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RollWorks PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2019 | 2019 |
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RollWorks TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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RollWorks PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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RollWorks IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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RollWorks CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at RollWorks
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by RollWorks Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from RollWorks IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the RollWorks digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD RollWorks Technographics
RollWorks is a Professional Services organization based in United States,
with around 500 employees and annual revenues of $50.0 million.
RollWorks operates a diverse technology stack with applications such as
Drift AI Chatbot, Google Workspace (Formerly Google G-Suite) and IDG KickFire,
covering areas like Chatbots and Conversational AI, Collaboration and Account Based Marketing.
RollWorks has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Drift, Google and IDG.
RollWorks recently adopted applications including
Ruby Live Chat in 2021, Adobe Marketo in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of RollWorks’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates RollWorks’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete RollWorks technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.