Commerce, 90040, CA,
United States
Rom America Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Rom America and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Rom America employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rom America has purchased the following applications: GoDaddy for Application Hosting and Computing Services in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2022, Channelwill Loloyal for Customer Loyalty in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rom America is running and its propensity to invest more and deepen its relationship with GoDaddy , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rom America revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rom America intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 | ||
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2022 | 2022 | |||
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Collaboration | Collaboration |
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2023 | 2023 |
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Collaboration | Collaboration |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Channelwill | Legacy | Channelwill Loloyal | Customer Loyalty | CRM | n/a | 2024 | 2024 | In 2024 Rom America deployed Channelwill Loloyal as its Customer Loyalty solution on its website, embedding loyalty workflows into its digital storefront to support online customer engagement. Channelwill Loloyal is used to centralize customer enrollment, point accrual, and reward delivery for Rom America, establishing a direct relationship between the Company, Channelwill Loloyal, Customer Loyalty and its marketing and e-commerce functions. The implementation focuses on core Customer Loyalty modules including loyalty program management, points and rewards administration, coupon and voucher issuance, and customer segmentation driven campaigns. Configuration decisions reflect a small retail operation, emphasizing lightweight rule sets, tiered rewards, and automated email triggers to manage member communications and routine campaign automation. Integration is implemented on the website through embedded storefront components and web API flows to surface enrollment prompts, account balances, and redemption actions at checkout. Operational coverage centers on the online storefront and marketing workflows, with customer support able to reference loyalty status via the site interface to resolve account inquiries. Governance is organized within a compact marketing and operations group responsible for membership rules, reward schedules, and campaign cadence, with administrative workflows to update program logic and issue timebound promotions. The narrative is limited to observable deployment details and category aligned capabilities, reflecting an implementation proportionate to a 15 employee retail business in the United States. | |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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eCommerce | eCommerce |
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2024 | 2024 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2024 | 2024 |
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Point Of Sale | ERP Services and Operations |
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2024 | 2024 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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