Lexington, 40511, KY,
United States
Rood, Riddle & Partners Technographics
Rood, Riddle & Partners Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rood, Riddle & Partners and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 220 Rood, Riddle & Partners employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rood, Riddle & Partners has purchased the following applications: Covetrus ImproMed for Medical Practice Management in 2014, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rood, Riddle & Partners is running and its propensity to invest more and deepen its relationship with Covetrus Software Services , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rood, Riddle & Partners revenues, which have grown to $24.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rood, Riddle & Partners intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rood, Riddle & Partners Tech Stack and Enterprise Applications
Rood, Riddle & Partners ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Covetrus Software Services | Legacy | Covetrus ImproMed | Medical Practice Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014 Rood, Riddle & Partners implemented Covetrus ImproMed as its primary Medical Practice Management application across its veterinary services organization. The implementation established Covetrus ImproMed as the central system for appointment scheduling, clinical documentation, billing and revenue posting, and inventory control for the practice.
Covetrus ImproMed was configured to support standard practice management modules including patient charting, appointment and scheduling workflows, charge capture and invoicing, and medication and supply inventory management. Configuration emphasized clinical and front-desk workflows that connect visit documentation to billing events and inventory usage.
Equine-specific information was recorded and maintained in Triple Crown Software to keep accurate horse records, while client, appointment, billing and broader practice management functions were managed in Covetrus ImproMed. The deployment therefore established a dual-application operational model, with Triple Crown Software holding equine identification and case-specific animal records and Covetrus ImproMed supporting enterprise practice operations.
Operational coverage included clinical teams, reception and billing personnel across the practice, with system configuration aligned to appointment handling, clinical chart access and financial posting workflows. Governance focused on maintaining accurate animal records in Triple Crown Software alongside consistent practice management processes in Covetrus ImproMed to preserve record integrity and operational continuity.
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Rood, Riddle & Partners CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018 Rood, Riddle & Partners implemented Hotjar on their public website as a Customer Experience tool to capture user behavior and on-page feedback. Hotjar is deployed as site-level client side instrumentation, enabling behavioral analytics and direct feedback capture across the organization’s web presence.
The implementation leverages Hotjar capabilities common to the Customer Experience category, including heatmaps, session recordings, conversion funnel observation, and on-page feedback widgets and surveys. Operational ownership is concentrated with digital marketing and web experience teams, with outputs used to inform UX and patient engagement workflows and to prioritize iterative website changes.
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IT Decision Makers and Key Stakeholders at Rood, Riddle & Partners
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Rood, Riddle & Partners Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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