Roofstock, Inc.
2001 Broadway, Suite 400,
Oakland, 94612, CA,
United States
Oakland, 94612, CA,
United States
1 800-466-4116
Professional Services
Roofstock, Inc. Technographics
Roofstock, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Roofstock, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Roofstock, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Roofstock, Inc. has purchased the following applications: Tipalti Invoice Management and Bill Processing System for AP Automation in 2018, Lever by Employ for Applicant Tracking System in 2015, Hemline Property Management for Real Estate Property Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Roofstock, Inc. is running and its propensity to invest more and deepen its relationship with Tipalti , Oracle , Employ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Roofstock, Inc. revenues, which have grown to $75.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Roofstock, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Roofstock, Inc. Tech Stack and Enterprise Applications
Roofstock, Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP | n/a | 2018 | 2018 |
In 2018, Roofstock, Inc. implemented Tipalti Invoice Management and Bill Processing System. The Tipalti Invoice Management and Bill Processing System is deployed as an AP Automation solution and is surfaced on Roofstock's website to support supplier invoice intake and bill processing, linking the application directly to Accounts Payable operations.
The implementation centers on core AP Automation capabilities, including electronic invoice capture, structured invoice data extraction, automated routing for multi-step approval workflows, exception handling, and centralized bill processing. Configuration emphasizes workflow orchestration and invoice lifecycle tracking, with audit trails and role based access controls typical for financial workflow systems.
Operational coverage is focused on finance and accounts payable functions, with the supplier facing component exposed via the corporate website to enable supplier invoice submission and visibility. Where deployed, governance oriented settings address approval thresholds and segregation of duties, and process controls are configured to align invoice routing with existing accounts payable policies.
Ongoing operational governance describes iterative workflow tuning and policy enforcement to maintain AP control and invoice processing consistency, with system configuration maintained by finance process owners. The Roofstock, Inc. deployment of Tipalti Invoice Management and Bill Processing System remains categorized under AP Automation and is positioned as the primary invoicing and bill processing intake for supplier interactions on the website.
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ERP Financial | ERP |
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2015 | 2015 |
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Roofstock, Inc. HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Roofstock, Inc. implemented Lever by Employ as its Applicant Tracking System. Lever by Employ is deployed as the public-facing ATS powering job listings on Roofstock’s careers site at jobs.lever.co/roofstock, serving core recruiting and hiring workflows for the company.
The implementation configures standard Applicant Tracking System capabilities such as job posting management, candidate pipeline stages, interview scheduling and offer tracking, requisition control, and role based access for recruiters and hiring managers. Configuration emphasizes embedded application forms and career page integration to capture candidates directly from the Roofstock website.
Architecturally the deployment follows a cloud hosted SaaS model with the Lever by Employ instance integrated into Roofstock’s external careers site, enabling centralized applicant intake and consolidated candidate records. Operational coverage includes the talent acquisition team, hiring managers across functions, and HR operations, with candidate lifecycle management centralized in the Lever by Employ environment.
Governance around the solution focuses on standardized pipeline stages, approval workflows for requisitions and offers, and audit oriented recordkeeping to support hiring consistency. Process changes concentrated on formalizing requisition ownership and interviewer coordination within the Lever by Employ Applicant Tracking System.
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Roofstock, Inc. ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hemline | Legacy | Hemline Property Management | Real Estate Property Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Roofstock, Inc. implemented Hemline Property Management as a Real Estate Property Management capability to support investor-facing post-sale operations on its single-family rental marketplace in the United States. The deployment was established through a named partner relationship with Hemlane, providing remote-enabled property management services to investors and sellers operating on Roofstock's platform.
The implementation centered on three explicit functional areas, leasing, maintenance coordination, and rent collection, with Hemline Property Management delivering the operational workflows for tenant placement, ongoing maintenance work order coordination, and recurring payment handling. Configuration emphasized transaction handoffs between marketplace sale completion and property onboarding, and the platform was used to standardize leasing documentation and maintenance request workflows.
Operational coverage targeted investor customers and sellers transacting on Roofstock's U.S. single-family rental marketplace, positioning Hemlane to manage day-to-day property operations post-sale while Roofstock retained marketplace and transaction responsibilities. The arrangement mapped Hemline Property Management into Roofstock's investor-facing journey, aligning property management execution with the marketplace lifecycle without specifying technical system-to-system integrations.
Governance focused on process consolidation and workflow orchestration between Roofstock and Hemlane, creating defined operational responsibilities for leasing, maintenance, and rent collection activities to streamline post-sale management for Roofstock customers. The partnership structured remote-enabled service delivery for property management tasks, emphasizing consistent operational handoffs and service coordination across the investor experience.
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Roofstock, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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Roofstock, Inc. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Contract Lifecycle Management | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2019 | 2019 |
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Enterprise Content Management | Content Management |
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2019 | 2019 |
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Roofstock, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2021 | 2021 |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Roofstock, Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2019 | 2019 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Roofstock, Inc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Roofstock, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Roofstock, Inc. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Roofstock, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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VP, Controller | VP | Finance | |
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Director of Corporate Accounting | Director | Finance | |
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Director of Legal Ops and Compliance | Director | Legal | |
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General Counsel & Corporate Secretary | Manager | Finance | |
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Associate General Counsel | Manager | Legal | |
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Chief People Officer | CXO | HR | |
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CEO + co-founder | CXO | Finance | |
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Apps Being Evaluated by Roofstock, Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Roofstock, Inc. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Roofstock, Inc. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Roofstock, Inc. Technographics
Roofstock, Inc. is a Professional Services organization based in United States,
with around 600 employees and annual revenues of $75.0 million.
Roofstock, Inc. operates a diverse technology stack with applications such as
Tipalti Invoice Management and Bill Processing System, Lever by Employ and Hemline Property Management,
covering areas like AP Automation, Applicant Tracking System and Real Estate Property Management.
Roofstock, Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tipalti, Employ and Hemline.
Roofstock, Inc. recently adopted applications including
Zapier Automation Platform in 2022, Postie in 2022 and Hubspot CRM in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Roofstock, Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Roofstock, Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Roofstock, Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.