Roojai Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Roojai and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 240 Roojai employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Roojai has purchased the following applications: Omise Payment for Payment Processing in 2016, Microsoft 365 for Collaboration in 2015, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Roojai is running and its propensity to invest more and deepen its relationship with Omise , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Roojai revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Roojai intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Omise | Legacy | Omise Payment | Payment Processing | ERP Financial Management | n/a | 2016 | 2016 |
Roojai implemented Omise Payment in 2016 to process online, mobile app and telephone payment transactions for insurance sales and policy renewals across Thailand. The implementation is categorized as Payment Processing and was provisioned to handle customer-facing checkout flows, in-app payments, and contact center payment capture for Roojai's direct insurance channels.
The deployment included Omise Payment features such as tokenization of payment credentials, payment links for out-of-band collections, and configuration to support recurring billing for policy renewals. These functional capabilities were applied to standardize transaction handling and secure stored payment instruments, aligning payment orchestration with Roojai's billing and renewal workflows.
Omise processes PromptPay and major local e-wallets, and it manages payment capture from Roojai's website, mobile app, and telephone channels. Operational scope covered finance and operations teams responsible for collections and renewals, with the payment layer acting as the central payment gateway for consumer transactions in Thailand.
Governance changes focused on standardized collections and reduced manual processing, with tokenization and payment links reducing exposure of sensitive data and enabling automated recurring renewals. The Omise Payment implementation therefore centralized payment processing, tightened security around stored credentials, and reduced manual handling in finance and operations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
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Customer Support | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2023 | 2023 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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