Atlanta, 30342, GA,
United States
Ross and Pines Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ross and Pines and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Ross and Pines employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ross and Pines has purchased the following applications: SMS-iT Platform for Marketing Automation in 2018, GoDaddy for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ross and Pines is running and its propensity to invest more and deepen its relationship with SMS-iT , GoDaddy , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ross and Pines revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ross and Pines intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SMS-iT | Legacy | SMS-iT Platform | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Ross and Pines implemented the SMS-iT Platform to extend client communications across the small law practice. The SMS-iT Platform was adopted as a Marketing Automation application to reach clients who do not regularly use email and to streamline routine client interactions. The firm publicized SMS availability on its website and defined explicit use cases for text messaging including appointment reminders, directions to office or court, court appearance reminders, sending photos of accidents and injuries, collecting case information, and responding to client inquiries.
Configuration focused on marketing automation capabilities typical for SMS workflows, including templated message sequences for appointment and court reminders, scheduled outbound notifications, two way messaging for client replies, and support for media upload so clients could send photos. The implementation captured and retained chat history within the SMS channel to provide an auditable communication trail and reduce redundant outreach. Message templates were tailored to legal client touchpoints, aligning content with appointment scheduling and case intake workflows.
Operational adoption covered front office intake, client service staff, and attorneys who relied on SMS for time sensitive notifications and evidence collection. The SMS channel was embedded into daily case management practices to accelerate client responses and to simplify directions and court logistics. No specific third party system integrations are reported, the platform functioned as the primary outbound and inbound client messaging channel for the firm.
Governance centered on protocol for client consent and message content, with the firm promoting SMS use on its website to drive opt in. Reported outcomes include reduced time spent on outbound phone calls, faster case progress due to increased client communication, and less duplication of effort through the ability to monitor client chat history. The narrative centers on Ross and Pines, SMS-iT Platform, Marketing Automation and the practical shift in client communication workflows.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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