Royal Academy of Dance
36 Battersea Square,
London, SW11 3RA,
United Kingdom
London, SW11 3RA,
United Kingdom
44 20 7326 8000
Leisure and Hospitality
Royal Academy of Dance Technographics
Royal Academy of Dance Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Royal Academy of Dance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 249 Royal Academy of Dance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Royal Academy of Dance has purchased the following applications: Infor SunSystems for ERP Financial in 2011, Hotjar for Customer Experience in 2018, SMTP Transactional Emails for Transactional Email in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Royal Academy of Dance is running and its propensity to invest more and deepen its relationship with Infor , Contentsquare , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Royal Academy of Dance revenues, which have grown to $16.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Royal Academy of Dance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Royal Academy of Dance Tech Stack and Enterprise Applications
Royal Academy of Dance ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011 Royal Academy of Dance implemented Infor SunSystems. The Infor SunSystems implementation served the organization as an ERP Financial application to centralize core finance operations and income management for the institution.
The deployment was configured to support standard ERP Financial capabilities, including general ledger, accounts receivable, accounts payable, cash management and period close workflows, aligned to the responsibilities of the Finance Officer-Income. The environment ran SUN version 4.2.6 and leveraged Vision Excel version 6 for spreadsheet-driven reporting and analysis.
Infor SunSystems was integrated with an ecosystem of finance and business packages used by the organization, specifically Access Dimensions, Transaction Broker, Global Iris, Concept and DanceBiz, enabling transaction exchange and consolidated reporting workflows. Operational coverage focused on the finance function and income processing, with system use concentrated in the finance office and by the named Finance Officer-Income role.
Governance emphasized finance ownership of configuration and control, with structured chart of accounts management, period close procedures and reconciliation workflows to support accuracy of financial records. The narrative reflects a configuration and integration-focused implementation of Infor SunSystems within Royal Academy of Dance, addressing ERP Financial requirements and supporting institutional income and finance processes.
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Royal Academy of Dance CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Royal Academy of Dance implemented Hotjar on its public website as part of its Customer Experience toolkit. Royal Academy of Dance deployed Hotjar to capture qualitative on-site behavior and to support web optimization workflows used by digital marketing and UX teams in the United Kingdom. Hotjar is instrumented on the site to surface user interaction patterns and to provide session-level context for content and engagement reviews.
The implementation uses client-side instrumentation to enable session replay, heatmaps, conversion funnel and form analytics, and on-page feedback polls, reflecting common Customer Experience configuration patterns. Configuration and governance focused on page-level tagging, consent-aware deployment and sampling controls to manage data collection, and routing outputs into the organization level analytics and UX research workflows.
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Marketing Automation | CRM |
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2018 | 2018 |
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Royal Academy of Dance PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SMTP | Legacy | SMTP Transactional Emails | Transactional Email | PaaS | n/a | 2022 | 2022 |
In 2022, Royal Academy of Dance implemented SMTP Transactional Emails, deploying SMTP Transactional Emails in the Transactional Email category to power automated message flows originating from its public website. The implementation is centered on SMTP relay delivery for site-driven events, aligning the Transactional Email capability with the organization’s digital membership and event registration touchpoints.
Configuration focused on template-based transactional messaging, SMTP authentication and relay configuration, and standard delivery controls such as bounce handling and suppression lists. The deployment uses personalized tokens and templating to support confirmation emails, account notifications and other service messages consistent with Transactional Email functional workflows.
Operational integration links the website backend to the SMTP Transactional Emails service, routing form submissions and membership workflows through the SMTP relay. Governance practices emphasize template approval and sending policies owned by digital communications and membership services, with monitoring of delivery and suppression processes to maintain message hygiene and operational continuity.
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Royal Academy of Dance IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Royal Academy of Dance CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Royal Academy of Dance
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Director of Finance & Operations | Director | Finance | |
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Head of Finance | Director | Finance | |
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Head of IT | Director | IT | |
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Apps Being Evaluated by Royal Academy of Dance Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Royal Academy of Dance IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Royal Academy of Dance digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Royal Academy of Dance Technographics
Royal Academy of Dance is a Leisure and Hospitality organization based in United Kingdom,
with around 249 employees and annual revenues of $16.0 million.
Royal Academy of Dance operates a diverse technology stack with applications such as
Infor SunSystems, Hotjar and SMTP Transactional Emails,
covering areas like ERP Financial, Customer Experience and Transactional Email.
Royal Academy of Dance has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Contentsquare and SMTP.
Royal Academy of Dance recently adopted applications including
SMTP Transactional Emails in 2022, Rackspace Cloud in 2021 and Microsoft Azure Cloud Services in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Royal Academy of Dance’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Royal Academy of Dance’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Royal Academy of Dance technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.