Royal Air Maroc
Aeroport Casa Anfa,
Casablanca, 20000,
Morocco
Casablanca, 20000,
Morocco
212 5224-89797
Transportation
Royal Air Maroc Technographics
Royal Air Maroc Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Royal Air Maroc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5413 Royal Air Maroc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Royal Air Maroc has purchased the following applications: Microsoft 365 for Collaboration in 2015, Liferay Digital Experience Platform (DXP) for Web Content Management in 2020, Twilio Segment for Customer Data Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Royal Air Maroc is running and its propensity to invest more and deepen its relationship with Microsoft , Liferay , Twilio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Royal Air Maroc revenues, which have grown to $1.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Royal Air Maroc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Royal Air Maroc Tech Stack and Enterprise Applications
Royal Air Maroc Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Royal Air Maroc implemented Microsoft 365 as its Collaboration platform. Public site signals show Microsoft 365 in use on the corporate website, indicating an enterprise adoption to support internal collaboration across administrative and operational teams.
The deployment aligns with core Collaboration capabilities found in Microsoft 365, focusing on cloud email, real time communication, intranet and document management, and user file synchronization. These capabilities correspond to constituent Microsoft 365 services such as Exchange Online, Microsoft Teams, SharePoint Online, and OneDrive, which are typical building blocks for collaboration workflows and content governance.
Operational coverage centers on cross department collaboration, document lifecycle handling, and corporate communications, with governance patterns expected to emphasize centralized user and access management and policy driven information classification consistent with Collaboration deployments. The Microsoft 365 implementation therefore positions Microsoft 365 as Royal Air Maroc's primary Collaboration application for internal productivity and communication.
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Royal Air Maroc Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Liferay | Legacy | Liferay Digital Experience Platform (DXP) | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Royal Air Maroc deployed Liferay Digital Experience Platform (DXP) as its Web Content Management solution on the carrier's public website. The implementation positioned Liferay Digital Experience Platform (DXP) as the core platform for centralized site rendering, content delivery, and cross-channel publishing for the airline's web presence.
The deployment leveraged standard Web Content Management capabilities including content authoring and editing, templated site themes and page fragments, asset management, staging and publishing workflows, and role-based editorial controls. Configuration emphasized modular portal architecture and responsive site delivery, enabling reuse of templates and components across multiple site sections and microsites.
Operational scope focused on the public-facing website with multisite and multilingual capabilities enabled, and governance layered through staged review and approval workflows and centralized content administration. The implementation exposed API and integration points to support connection of customer-facing services and backend systems, while editorial workflows and access controls provided a consistent governance model for web operations across business functions.
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Royal Air Maroc CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Segment | Customer Data Platform | CRM | n/a | 2020 | 2020 |
In 2020, Royal Air Maroc deployed Twilio Segment as a Customer Data Platform on its public website. The implementation focuses on client side web instrumentation to capture behavioral events and unify anonymous and authenticated visitor data to support digital commerce and customer experience analytics.
Twilio Segment is configured to collect page views, form submissions and booking interactions, and to persist event streams and user profiles within the Customer Data Platform. Configuration and functional modules emphasize identity stitching, event schema management and audience segmentation workflows, enabling event routing and delivery to downstream marketing and analytics systems through the platform's event streaming capabilities.
Operational ownership resides with the airline's digital and marketing teams, using Twilio Segment to centralize behavioral data from the website and to standardize event taxonomy across critical customer journeys. Governance workstreams center on consent capture, schema governance and operationalizing audience definitions to support campaign targeting and measurement within the Customer Data Platform environment.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Royal Air Maroc TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Treasury Management | TRM |
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2018 | 2018 |
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Royal Air Maroc PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Royal Air Maroc IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Royal Air Maroc CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Royal Air Maroc Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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PEO (Professional Employer Organization) | Professional Services |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Royal Air Maroc
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Royal Air Maroc Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Royal Air Maroc IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Royal Air Maroc digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Royal Air Maroc Technographics
Royal Air Maroc is a Transportation organization based in Morocco,
with around 5413 employees and annual revenues of $1.70 billion.
Royal Air Maroc operates a diverse technology stack with applications such as
Microsoft 365, Liferay Digital Experience Platform (DXP) and Twilio Segment,
covering areas like Collaboration, Web Content Management and Customer Data Platform.
Royal Air Maroc has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Liferay and Twilio.
Royal Air Maroc recently adopted applications including
MediaMath in 2021, Salesforce Sales Cloud in 2021 and OneTrust Cookie Consent in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Royal Air Maroc’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Royal Air Maroc’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Royal Air Maroc technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.