RPA Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by RPA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 750 RPA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that RPA has purchased the following applications: Mediaocean BCC AdSystems for ERP Financial in 2020, Getty Images for Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems RPA is running and its propensity to invest more and deepen its relationship with Mediaocean , Getty Images or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing RPA revenues, which have grown to $210.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for RPA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mediaocean | Legacy | Mediaocean BCC AdSystems | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
RPA implemented Mediaocean BCC AdSystems in 2020 to centralize campaign finance and execution workflows across its United States operations. The deployment is identified as an ERP Financial initiative and was positioned to unify investment-to-invoice lifecycle activities for TV and streaming buys.
The Mediaocean BCC AdSystems configuration focused on campaign investment accounting, execution order management, reconciliation, and financial billing capabilities. Core ERP Financial functionality was applied to invoice generation, accounts payable matching, and reconciliation workflows tied to media spend, aligning media order lifecycle records with financial ledgers and billing artifacts.
Operational integration leveraged Mediaocean/Prisma for campaign investment, execution and reconciliation, and the Mediaocean Magnite announcement informed automated reconciliation for streaming and TV channels. The implementation impacted finance, media operations and account management, concentrating on US television and streaming media buying workflows.
Governance centered on standardizing reconciliation processes and centralizing billing controls, creating cross functional workflows between trading desks and corporate finance. RPA reported improved interoperability and operational efficiency for TV and streaming buys following the Mediaocean BCC AdSystems deployment.
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Getty Images | Legacy | Getty Images | Content Management | Content Management | n/a | 2021 | 2021 |
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