RPT Realty
19 West 44th Street,
New York, 10036, NY,
United States
New York, 10036, NY,
United States
1 602-207-1000
Construction and Real Estate
RPT Realty Technographics
RPT Realty Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by RPT Realty and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 125 RPT Realty employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that RPT Realty has purchased the following applications: MRI Platform X for Real Estate Property Management in 2011, Cisco Webex Meetings for Audio Video and Web Conferencing in 2019, Salesforce Marketing Cloud for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems RPT Realty is running and its propensity to invest more and deepen its relationship with MRI Software , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing RPT Realty revenues, which have grown to $217.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for RPT Realty intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
RPT Realty Tech Stack and Enterprise Applications
RPT Realty ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MRI Software | Legacy | MRI Platform X | Real Estate Property Management | ERP Services and Operations | n/a | 2011 | 2011 |
In 2011, RPT Realty implemented MRI Platform X as its core Real Estate Property Management application. The deployment positioned MRI Platform X as the primary system of record for property-level accounting and tenant administration across the company’s United States operations.
MRI Platform X was configured to support lease administration, accounts receivable, tenant billing workflows, and invoice processing. Configuration and automation work included custom reporting pipelines built with Microsoft Access and VBA, and SSRS report development to produce financial and operational reports from MRI Platform X data.
The implementation integrated MRI Platform X with FileStar document management for contract and record storage, with SharePoint for intranet document distribution and collaboration, and with an AVID invoice processing flow used by accounts payable. Operational coverage spanned property management, accounting and finance, leasing administration, and facilities operations, with MRI Platform X serving as the central transaction and data hub.
Governance and operational control were enforced through designated administrators, including an MRI administrator, FileStar administrator, SharePoint administrator, AVID Invoice administrator, and an SSRS report writer with VBA development support. Governance activities focused on role based access control, standardized report templates and document linkage workflows to maintain consistency between MRI Platform X, FileStar and SharePoint.
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RPT Realty Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019, RPT Realty implemented Cisco Webex Meetings in an Audio Video and Web Conferencing deployment on its public website. The implementation embeds Cisco Webex Meetings meeting links and browser-based join flows to support external-facing conferences with investors, tenants, brokers and vendors as well as internal collaboration across corporate teams. This approach uses the application’s web client capabilities to provide immediate meeting access from property listings and corporate pages, aligning the Audio Video and Web Conferencing functionality with customer engagement and corporate communications needs.
The deployment architecture centers on website-hosted meeting entry points and persistent meeting rooms provisioned through Cisco Webex Meetings, with centralized administration for user and meeting controls. Operational coverage includes corporate functions and property-level staff, enabling leasing, investor relations and facilities coordination to use the platform for synchronous communication. Governance emphasizes centralized meeting controls and web-based join policies to manage external access and standardize conferencing workflows across RPT Realty.
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Collaboration | Collaboration |
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2018 | 2018 |
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RPT Realty CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, RPT Realty implemented Salesforce Marketing Cloud as its Marketing Automation platform. The deployment is anchored on the corporate website, where Salesforce Marketing Cloud is used to capture behavioral signals, manage opt in workflows, and drive digital engagement for a 125-employee real estate and property management firm operating in the United States.
The implementation leverages core Marketing Automation capabilities typical of Salesforce Marketing Cloud, including email marketing, audience segmentation and data extensions, journey orchestration for triggered communications, content management, and web tracking for personalization. The solution is integrated directly with the company website to enable form-based lead capture, behavioral triggers, and send-time decisioning, with marketing operations responsible for configuration of data extensions, sending domains, content governance, and segmentation rules. Operational ownership is concentrated in the marketing function, where centralized campaign orchestration and audience governance were established to manage cross-channel campaigns and website-driven lifecycle workflows.
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RPT Realty IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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RPT Realty CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at RPT Realty
| First Name | Last Name | Title | Function | Department | Phone | |
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Executive Vice President, Chief Financial Officer and Secretary | CXO | Finance | |
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Senior Vice President and Chief Accounting Officer | CXO | Finance | |
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Vice President Finance and JV Asset Management | VP | Investment | |
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Vice President Finance | VP | Finance | |
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Apps Being Evaluated by RPT Realty Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from RPT Realty IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the RPT Realty digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD RPT Realty Technographics
RPT Realty is a Construction and Real Estate organization based in United States,
with around 125 employees and annual revenues of $217.0 million.
RPT Realty operates a diverse technology stack with applications such as
MRI Platform X, Cisco Webex Meetings and Salesforce Marketing Cloud,
covering areas like Real Estate Property Management, Audio Video and Web Conferencing and Marketing Automation.
RPT Realty has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MRI Software, Cisco Systems and Salesforce.
RPT Realty recently adopted applications including
Salesforce Marketing Cloud in 2021, Google Cloud Platform (GCP) in 2021 and Mimecast Email Security in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of RPT Realty’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates RPT Realty’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete RPT Realty technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.