Hyderabad, 500011,
India
Rsb Retail Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Rsb Retail and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10500 Rsb Retail employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rsb Retail has purchased the following applications: GoDaddy for Application Hosting and Computing Services in 2025, Microsoft 365 for Collaboration in 2025, OptCulture Platform for Customer Engagement in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rsb Retail is running and its propensity to invest more and deepen its relationship with GoDaddy , Microsoft , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rsb Retail revenues, which have grown to $325.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rsb Retail intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2025 | 2025 | ||
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2025 | 2025 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| OptCulture | Legacy | OptCulture Platform | Customer Engagement | CRM | n/a | 2023 | 2023 | In 2023, Rsb Retail implemented the OptCulture Platform to address Customer Engagement across its retail footprint in India. The deployment targeted an omnichannel loyalty and customer segmentation program designed to improve targeted campaigns, increase repeat purchases, and raise overall customer engagement. The OptCulture Platform configuration emphasized loyalty management and segmentation capabilities, including points and tier logic, customer segmentation engines, campaign orchestration, and lifecycle automation for repeat purchase triggers and personalized offers. The implementation centralized campaign creation and segmentation rules to enable consistent targeting across channels and to support marketing driven retention workflows. Integrations included a point of sale linkage with Retail Pro POS to synchronize transactions and loyalty events, consistent with vendor integration references. Operational scope covered retail stores and marketing and store operations teams in India, with role based access and centralized campaign management established for governance. Governance introduced standardized segmentation definitions and campaign approval workflows to align marketing execution and in-store redemption processes. The stated outcomes were improved targeted campaigns, higher repeat purchase propensity, and strengthened overall customer engagement using the OptCulture Platform for Customer Engagement. | |
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Tag Management | CRM |
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2025 | 2025 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Learning and Development | HCM |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2025 | 2025 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Video Editing | Content Management |
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2025 | 2025 |
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Web Content Management | Content Management |
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2026 | 2026 |
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Web Content Management | Content Management |
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2025 | 2025 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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