Los Angeles, 90094, CA,
United States
Rubicon Project Technographics
Rubicon Project Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rubicon Project and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 572 Rubicon Project employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rubicon Project has purchased the following applications: Greenhouse ATS for Applicant Tracking System in 2017, Domo for Analytics and BI in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rubicon Project is running and its propensity to invest more and deepen its relationship with Greenhouse , Domo , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rubicon Project revenues, which have grown to $278.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rubicon Project intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rubicon Project Tech Stack and Enterprise Applications
Rubicon Project HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Rubicon Project implemented Greenhouse ATS as its Applicant Tracking System and embedded Greenhouse ATS on its public careers pages to capture applications and public job postings. The deployment targeted the company recruiting and talent acquisition functions for Rubicon Project, a professional services firm with 572 employees, centralizing job requisition posting and candidate intake through the vendor hosted interface.
The implementation leveraged a Greenhouse job board embed hosted at boards.greenhouse.io to surface openings on Rubicon Project website and to route candidate applications into the Greenhouse ATS candidate pipeline. Configuration work emphasized career site integration, requisition management, candidate tracking, interview orchestration, and standardized hiring workflows to support recruiters and hiring managers, with governance centered on centralized recruiting processes and role based access within the application.
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Rubicon Project Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Domo | Legacy | Domo | Analytics and BI | Analytics and BI | n/a | 2015 | 2018 |
In 2015 Rubicon Project deployed Domo to centralize marketing analytics and campaign reporting, using the platform as its Analytics and BI solution to support demand generation and programmatic advertising operations. The deployment focused on consolidating campaign performance data to provide a single source of truth for the marketing organization and key stakeholders.
Domo was configured with dashboards and data pipelines to surface campaign level metrics and attribution, tracking lead conversions, content downloads, ROI and impressions for paid media projects. The implementation included custom visualizations and scheduled data refreshes to monitor ongoing initiatives such as The Programmatic Mind Magazine and the #DoitBetter campaign.
Integrations were implemented between Domo, Salesforce, Marketo and Seismic to stitch CRM, marketing automation and content distribution metrics into unified reports. Data flows supported inbound and outbound prospecting workflows, and automated distribution logic routed over 100 qualified marketing leads to buyer and seller teams, enabling operational handoffs across marketing and sales functions.
Governance included role based access to Domo dashboards and lead dashboards, and a training program led by internal marketing operations to drive adoption of Domo alongside Marketo, Seismic and Salesforce across business units. The implementation supported strategic demand generation planning and execution, and produced explicitly reported outcomes including over 100,000 impressions and campaign opportunities starting at $25,000.
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Rubicon Project Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Rubicon Project implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The cloud hosted Google Workspace deployment covers the organization of approximately 572 employees and is referenced on Rubicon Project's corporate website. The implementation established a centralized SaaS backbone for corporate communication and document collaboration.
Google Workspace (Formerly Google G-Suite) deployment centers on Gmail, Calendar, Google Drive, Google Docs, and Google Meet, with the Google Admin console used for domain and account management. Functional capabilities include email and calendaring, collaborative editing and file sharing, shared drive storage, real time conferencing, and centralized policy controls that align with the Collaboration category.
Operational governance is administered by the IT team through centralized user provisioning, group management, and admin console policy enforcement to support business functions including engineering, sales, and operations. The architecture follows a cloud SaaS model with domain managed accounts and role based administrative controls. Integrations are limited to what is publicly documented, and the platform is surfaced on the company website as the enterprise collaboration layer.
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Rubicon Project Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Rubicon Project CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2009 | 2009 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Rubicon Project ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Remote Monitoring and Management | ITSM |
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2019 | 2019 |
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Rubicon Project PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Rubicon Project IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Rubicon Project
Apps Being Evaluated by Rubicon Project Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||