Rubix
Accurist House 44 Baker St,
Manchester, W1U 7AL,
United Kingdom
Manchester, W1U 7AL,
United Kingdom
44 20 7009-7000
Distribution
Rubix Technographics
Rubix Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rubix and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8500 Rubix employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rubix has purchased the following applications: Avature CRM for Candidate Relationship Management in 2017, Microsoft 365 for Collaboration in 2018, SAP Commerce Cloud (ex Hybris) for eCommerce in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rubix is running and its propensity to invest more and deepen its relationship with Avature , Microsoft , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rubix revenues, which have grown to $2.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rubix intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rubix Tech Stack and Enterprise Applications
Rubix HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2017 | 2017 |
In 2017, Rubix implemented Avature CRM as its Candidate Relationship Management solution. Rubix deployed Avature CRM on its public careers site, using the Avature-hosted career portal at https://brammer.avature.net/careers/SearchJobs/ to publish vacancies and capture candidate interactions.
The implementation leverages core Candidate Relationship Management capabilities including career site integration, job posting and search, candidate profile capture, talent pool segmentation, configurable candidate pipelines, and automated engagement workflows. Avature CRM was configured to centralize candidate records and orchestrate recruitment workflows, using a cloud-based architecture to provide a single system of record for sourcing and engagement.
Operational responsibility sits with Rubix Talent Acquisition and HR teams within the distribution business, with the Avature careers site embedded into Rubix’s external recruitment touchpoints to support sourcing and employer brand. Governance work focused on standardizing recruiting workflows and managing career site content and candidate data access through Avature CRM.
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Rubix Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Rubix implemented Microsoft 365 to provide Collaboration capabilities. Rubix's corporate website references Microsoft 365, confirming the vendor selection for productivity and team collaboration across the group.
The Microsoft 365 deployment supplies cloud email and calendaring, document collaboration and file storage, synchronous chat and meeting functionality, and identity integrated access management, aligning with core Collaboration category capabilities. Microsoft 365 also centralizes content storage and controlled sharing, supporting cross-team document workflows that are typical for a distribution business.
Operational scope for this implementation aligns with enterprise needs given Rubix's 8,500 employees and distributor operations, covering business functions such as IT, sales, operations, and customer support. Governance elements commonly associated with Microsoft 365 deployments include centralized user provisioning, role based access control, and information governance to manage shared content and enforce collaboration policies across the organization.
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Rubix eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2018 | 2018 |
Rubix implemented SAP Commerce Cloud (ex Hybris) in 2018 to support eCommerce product catalog and online order capture for its distribution business functions. The SAP Commerce Cloud implementation was aligned with Rubix's Master Data Management strategy to centralize item master and product content management across the group.
The implementation emphasized product catalog and PIM workflows, storefront content management, pricing and promotions configuration, and order capture capabilities consistent with an eCommerce platform. SAP Commerce Cloud was configured to consume enriched product attributes and SKU hierarchies, and to expose catalog data to storefront and merchandising layers.
Integrations were organized around the Rubix MDM family, leveraging prior Hybris PIM experience and an ad-hoc built Master Data Management system at Rubix to onboard product data. As Project Manager for ERP and MDM migrations, the implementation team integrated large item sets into the Rubix MDM family, including the Orexad Group 1.2 million items and the Minetti Group 600,000 items as of March 2020, and those MDM feeds were used to populate commerce catalog data and product content.
Governance and rollout were managed as part of Rubix's M&A driven onboarding process, with a small central data and MDM team of six across Europe, mainly UK and Germany, responsible for ERP system and data ingestion into the Rubix MDM family. Future ERP integrations planned as part of this program included Zitec SAP, Biesheuvel AX Dynamics, Ireland K8 and Iceland ERP Systems, with SAP Commerce Cloud serving as the eCommerce catalog and storefront layer fed by the centralized MDM pipelines.
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Rubix SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Real-Time Transportation Visibility | SCM |
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2019 | 2019 |
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Rubix CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Rubix ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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Rubix PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Rubix IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Rubix
| First Name | Last Name | Title | Function | Department | Phone | |
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Group Chief Digital & Marketing Officer | CXO | Marketing | |
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Director of Digital Sales & Operations - Europe | Director | IT | |
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Commercial Capabilities Manager | Manager | Finance | |
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Group IT Director | Director | IT | |
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Group Chief Digital & Marketing Officer | Executive Board Director | Director | Marketing | |
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Regional Sales Director | Director | Sales | |
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Apps Being Evaluated by Rubix Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rubix IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rubix digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Rubix Technographics
Rubix is a Distribution organization based in United Kingdom,
with around 8500 employees and annual revenues of $2.40 billion.
Rubix operates a diverse technology stack with applications such as
Avature CRM, Microsoft 365 and SAP Commerce Cloud (ex Hybris),
covering areas like Candidate Relationship Management, Collaboration and eCommerce.
Rubix has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Avature, Microsoft and SAP.
Rubix recently adopted applications including
SAP Commerce Cloud (ex Hybris) in 2020, Target2Sell in 2020 and Hotjar in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rubix’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rubix’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rubix technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.