Arkadelphia, 71923, AR,
United States
Russell Electric Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Russell Electric and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Russell Electric employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Russell Electric has purchased the following applications: Microsoft 365 for Collaboration in 2022, Entytle IB 360 for Customer Data Platform in 2018, Flowmailer for Transactional Email in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Russell Electric is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Entytle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Russell Electric revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Russell Electric intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Entytle | Legacy | Entytle IB 360 | Customer Data Platform | CRM | n/a | 2018 | 2018 |
In 2018, Russell Electric implemented Entytle IB 360. Entytle IB 360 is Entytle’s Installed Base platform used for aftermarket analytics to drive parts and service opportunities and improve account health visibility, and it is classified as a Customer Data Platform.
Module usage inferred from Entytle AppSource and press materials indicates the deployment emphasized installed base modeling, account health dashboards, parts and service opportunity identification, and recurring revenue analytics. Configuration work centered on creating asset level installed base records, service contract and warranty profiling, and rules to surface aftermarket opportunities to commercial and service teams. These capabilities align with Customer Data Platform functional patterns such as unifying customer and asset data, segmentation based on installed base health, and event driven opportunity scoring.
Operational scope targeted CRM and aftermarket processes in North America, aligning installed base insights with account management and field service operations. The implementation integrated installed base analytics into CRM and aftermarket workflows to help prioritize service activities and parts stocking decisions. Governance activity focused on centralizing installed base identifiers and standardizing account health metrics to support commercial prioritization and service planning.
The work explicitly targets CRM and aftermarket processes to reduce churn and grow aftermarket wallet share, and Entytle lists Russell Electric among its global industrial OEM customers using the Entytle IB 360 Installed Base platform for aftermarket analytics.
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Tag Management | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Spotler | Legacy | Flowmailer | Transactional Email | PaaS | n/a | 2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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