S.P. Richards
4300 Wildwood Pkwy, Suite 100,
Atlanta, 30339, GA,
United States
Atlanta, 30339, GA,
United States
1 770-436-6881
Distribution
S.P. Richards Technographics
S.P. Richards Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by S.P. Richards and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 S.P. Richards employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that S.P. Richards has purchased the following applications: PROS Smart Price Management for Price Optimization in 2025, Rocket.chat for Chatbots and Conversational AI in 2020, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems S.P. Richards is running and its propensity to invest more and deepen its relationship with PROS , Rocket.chat , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing S.P. Richards revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for S.P. Richards intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
S.P. Richards Tech Stack and Enterprise Applications
S.P. Richards ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PROS | Legacy | PROS Smart Price Management | Price Optimization | ERP Services and Operations | n/a | 2025 | 2025 |
In 2025, SP Richards implemented PROS Smart Price Management as a core part of its Price Optimization strategy to improve pricing agility across its wholesale distribution operations. The company faces a margin-tight environment between manufacturers and cost-conscious distributors, and PROS Smart Price Management has been positioned to respond to inflation, tariffs, and dynamic market pressure with faster price actions and execution.
The implementation emphasized rapid price updates and streamlined execution workflows, leveraging automated repricing logic, configurable pricing rules, and real-time pricing responsiveness typical of Price Optimization solutions. PROS Smart Price Management was configured to support frequent price list updates, rule-based price adjustments, and orchestration of price execution to enable the pricing team to move beyond manual price changes.
Operational coverage centers on the Pricing Strategy organization led by Senior Director of Pricing Strategy Oleg Gvozdenko, and extends into commercial and sales operations where price changes directly affect customer offers. Governance changes accompanying the rollout include more centralized pricing decisioning, tighter approval workflows, and a faster cadence for price reviews to maintain competitiveness under fluctuating market conditions.
SP Richards reports that PROS Price Management has become a critical tool for agility, enabling the company to stay competitive and responsive through rapid price updates and streamlined execution. The team is preparing the next phase, implementing PROS Price Optimization, to evolve from cost-based pricing toward a more strategic, data-driven pricing approach.
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S.P. Richards AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, S.P. Richards implemented Rocket.chat on its website. S.P. Richards is a United States distribution company with 1,200 employees and approximately $500,000,000 in revenue, and the deployment places Rocket.chat in a public facing role for customer interactions.
Rocket.chat is deployed as a website embedded conversational interface under the Chatbots and Conversational AI category, providing real time messaging and a conversational UI for site visitors. The implementation leverages category aligned capabilities such as a web chat widget, message routing and agent handoff, persistent chat transcripts, and automated conversational flows to support customer service and online sales engagement. Operational ownership is aligned to digital customer service and eCommerce functions, and the configuration emphasizes agent collaboration and transcript retention to support ongoing customer interaction management.
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S.P. Richards Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, S.P. Richards implemented Adobe Connect as its Audio Video and Web Conferencing platform and deployed the solution on their public website to host live events and virtual sessions. The Adobe Connect implementation at S.P. Richards positions Adobe Connect for both external customer-facing webinars and internal virtual meetings supporting distribution and corporate communications across the organization.
Adobe Connect was configured to leverage core conferencing capabilities common to the Audio Video and Web Conferencing category, including persistent virtual rooms, webinar scheduling and registration, screen and document sharing, session recording, and attendee management. The deployment emphasized web-embedded access via the company website, using Adobe Connect meeting links and registration endpoints to streamline participant entry and content delivery.
Operational ownership follows a centralized governance pattern with IT responsible for platform administration and marketing or training teams managing event scheduling and content workflows. Integrations are limited to the website embedding and web access flows, with Adobe Connect used as the hosted conferencing layer for S.P. Richards, and governance focused on meeting administration, access control, and session content management.
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S.P. Richards Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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S.P. Richards SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Real-Time Transportation Visibility | SCM |
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2015 | 2015 |
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S.P. Richards CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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S.P. Richards IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Backup as a Service (BaaS) | IaaS |
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2016 | 2016 |
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Backup as a Service (BaaS) | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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S.P. Richards CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2019 | 2019 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at S.P. Richards
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by S.P. Richards Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from S.P. Richards IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the S.P. Richards digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD S.P. Richards Technographics
S.P. Richards is a Distribution organization based in United States,
with around 1200 employees and annual revenues of $500.0 million.
S.P. Richards operates a diverse technology stack with applications such as
PROS Smart Price Management, Rocket.chat and Adobe Connect,
covering areas like Price Optimization, Chatbots and Conversational AI and Audio Video and Web Conferencing.
S.P. Richards has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PROS, Rocket.chat and Adobe Systems.
S.P. Richards recently adopted applications including
PROS Smart Price Management in 2025, Salesforce Pardot in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of S.P. Richards’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates S.P. Richards’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete S.P. Richards technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.