Peachtree Corners, 30092, GA,
United States
SaaSOptics Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by SaaSOptics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 195 SaaSOptics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SaaSOptics has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Crunchbase Enterprise for Account Based Marketing in 2018, Intuit Mailchimp Mandrill for Transactional Email in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SaaSOptics is running and its propensity to invest more and deepen its relationship with Google , Chili Piper , Crunchbase or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SaaSOptics revenues, which have grown to $28.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SaaSOptics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crunchbase | Legacy | Crunchbase Enterprise | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018, SaaSOptics implemented Crunchbase Enterprise. SaaSOptics selected Crunchbase Enterprise as an Account Based Marketing application after confirming data currency through the Crunchbase Daily newsletter and the Crunchbase website, making the product an obvious fit for their sales and marketing intelligence needs.
The deployment focused on embedding firmographic and contact intelligence into existing go to market workflows, using Crunchbase Enterprise capabilities for company profiling, prospect discovery, and data enrichment to support account targeting and outreach. Configuration emphasized normalized company records and mapped contact attributes to align with standard Account Based Marketing operational terminology, enabling consistent account and contact-level views for GTM teams.
A central element of the implementation was the built-in Salesforce integration, which connected Crunchbase Enterprise to SaaSOptics Salesforce CRM instance so account and contact records could be synchronized into CRM pipelines. The integration supported CRM-first workflows for Sales and Marketing, enabling enriched prospect lists to be pushed into Salesforce for campaign execution and pipeline qualification.
Governance elements included establishing field mapping and sync rules within Salesforce, and operational processes for data validation driven by the Crunchbase data feed and daily update signals. Rollout concentrated on Sales and Marketing adoption, with RevOps responsible for maintaining synchronization settings and enforcing data stewardship practices to keep account intelligence current.
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Account Based Marketing | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2015 | 2015 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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