SaaSOptics
6575 The Corners Pkwy NW Suite 400,
Peachtree Corners, 30092, GA,
United States
Peachtree Corners, 30092, GA,
United States
1 404-236-9621
Professional Services
SaaSOptics Technographics
SaaSOptics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SaaSOptics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 195 SaaSOptics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SaaSOptics has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Crunchbase Enterprise for Account Based Marketing in 2018, Intuit Mailchimp Mandrill for Transactional Email in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SaaSOptics is running and its propensity to invest more and deepen its relationship with Google , Chili Piper , Crunchbase or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SaaSOptics revenues, which have grown to $28.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SaaSOptics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SaaSOptics Tech Stack and Enterprise Applications
SaaSOptics Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013 SaaSOptics implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. Google Workspace (Formerly Google G-Suite) serves as SaaSOptics' core collaboration and productivity stack supporting corporate email, calendaring, document coauthoring, and cloud file storage.
The deployment emphasizes standard Collaboration capabilities, including Gmail for corporate email, Google Calendar for scheduling, Google Drive for centralized file storage, and Docs, Sheets and Slides for real time document collaboration and templated proposal and contract authoring workflows. Administrative configuration uses the Google Admin console to enforce domain management, group provisioning and access controls consistent with an organization of approximately 195 employees.
Operational coverage spans core business functions including finance, sales, customer success, product and operations, with centralized account provisioning and group based access models to control information flow. Governance practices include administrative role separation, group membership governance, data retention and access policies configured through the Google Workspace administration tooling, and device access controls to support secure remote and mobile collaboration.
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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SaaSOptics CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crunchbase | Legacy | Crunchbase Enterprise | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018, SaaSOptics implemented Crunchbase Enterprise. SaaSOptics selected Crunchbase Enterprise as an Account Based Marketing application after confirming data currency through the Crunchbase Daily newsletter and the Crunchbase website, making the product an obvious fit for their sales and marketing intelligence needs.
The deployment focused on embedding firmographic and contact intelligence into existing go to market workflows, using Crunchbase Enterprise capabilities for company profiling, prospect discovery, and data enrichment to support account targeting and outreach. Configuration emphasized normalized company records and mapped contact attributes to align with standard Account Based Marketing operational terminology, enabling consistent account and contact-level views for GTM teams.
A central element of the implementation was the built-in Salesforce integration, which connected Crunchbase Enterprise to SaaSOptics Salesforce CRM instance so account and contact records could be synchronized into CRM pipelines. The integration supported CRM-first workflows for Sales and Marketing, enabling enriched prospect lists to be pushed into Salesforce for campaign execution and pipeline qualification.
Governance elements included establishing field mapping and sync rules within Salesforce, and operational processes for data validation driven by the Crunchbase data feed and daily update signals. Rollout concentrated on Sales and Marketing adoption, with RevOps responsible for maintaining synchronization settings and enforcing data stewardship practices to keep account intelligence current.
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Account Based Marketing | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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SaaSOptics PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2015 | 2015 |
In 2015, SaaSOptics deployed Intuit Mailchimp Mandrill to handle Transactional Email on its website. The implementation centered on using Intuit Mailchimp Mandrill as the primary engine for customer facing transactional messages tied to web events, aligning the SaaSOptics Intuit Mailchimp Mandrill Transactional Email relationship with standard programmatic sending workflows.
Configuration emphasized transactional capabilities common to the Transactional Email category, including template management, event driven triggers, SMTP and API based send paths, and deliverability controls such as DKIM and SPF configuration. The deployment focused on embedding Mandrill into web authentication and notification flows, enabling automated generation and delivery of order confirmations, account notices, and password or access related messages through centralized template and sending rules.
Operational ownership was centered in engineering and operations teams, with customer success and support consuming the system for message content and incident troubleshooting. Governance practices aligned to template versioning and sending policies, and monitoring was implemented at the application layer to track bounce and delivery events from the website integration.
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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SaaSOptics IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at SaaSOptics
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Apps Being Evaluated by SaaSOptics Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SaaSOptics IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SaaSOptics digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD SaaSOptics Technographics
SaaSOptics is a Professional Services organization based in United States,
with around 195 employees and annual revenues of $28.0 million.
SaaSOptics operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Crunchbase Enterprise and Intuit Mailchimp Mandrill,
covering areas like Collaboration, Account Based Marketing and Transactional Email.
SaaSOptics has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Crunchbase and Intuit.
SaaSOptics recently adopted applications including
6sense Account Engagement Platform in 2024, Salesforce Sales Cloud in 2021 and Chili Piper ChiliCal in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SaaSOptics’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SaaSOptics’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SaaSOptics technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.