SAFO Group Technographics
SAFO Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SAFO Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1300 SAFO Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SAFO Group has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Hubspot CRM for CRM in 2023, Kyriba Treasury for Treasury Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SAFO Group is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SAFO Group revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SAFO Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SAFO Group Tech Stack and Enterprise Applications
SAFO Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, SAFO Group implemented Google Workspace (Formerly Google G-Suite) as its enterprise Collaboration platform. The public source of groupesafo.com contains references to Google Workspace assets, confirming visible adoption of Google Workspace (Formerly Google G-Suite) in the company’s digital footprint.
The deployment includes core Google Workspace capabilities typical of the Collaboration category, including Gmail for corporate email, Google Drive and Shared Drives for file storage, Google Docs and Sheets for collaborative authoring, Google Calendar for scheduling, and Google Meet for video conferencing. Administrative controls are exercised through the Google Workspace Admin console, covering user account provisioning, group-based access controls, and endpoint policy configuration aligned with Collaboration best practices.
Operational scope covers corporate and retail support functions within France, supporting teams across IT, operations, merchandising, and corporate services. Governance elements inferred from the implementation include centralized domain management, identity controls such as two-step verification, and role-based administrative delegation to manage departmental workspaces.
Public website references indicate that Google Workspace (Formerly Google G-Suite) is integrated into SAFO Group’s digital estate, and the implementation positions Google Workspace as the organization’s primary Collaboration layer. This configuration reflects a cloud-first approach to email, document collaboration, and scheduling across the company.
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Collaboration | Collaboration |
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2023 | 2023 |
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Collaboration | Collaboration |
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2023 | 2023 |
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SAFO Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2023 | 2023 |
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Marketing Automation | CRM |
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2024 | 2024 |
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SAFO Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kyriba | Legacy | Kyriba Treasury | Treasury Management | TRM | n/a | 2017 | 2017 |
In 2017, SAFO Group implemented Kyriba Treasury as its Treasury Management solution. The deployment served the France-based retail group with approximately 1,300 employees and reported revenue of 200000000, centralizing treasury and finance workflows to improve cash visibility and control. Kyriba Treasury was provisioned as the primary Treasury Management application for corporate cash and liquidity operations.
The implementation included configuration of core treasury modules commonly associated with Treasury Management, such as centralized cash management, bank connectivity and payments orchestration, liquidity reporting and forecasting, and exposure monitoring. Deployment scope focused on treasury and finance teams, with governance instituted around role-based access, standardized treasury processes, and an optimization cadence led by internal project participants. Ongoing work emphasized iterative optimization of Kyriba Treasury to align configuration with evolving treasury workflows and operational requirements.
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Treasury Management | TRM |
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2017 | 2017 |
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SAFO Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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SAFO Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at SAFO Group
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Apps Being Evaluated by SAFO Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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