Sally Beauty UK
Ground Floor Inspired Easthampstead Rd,
Bracknell, RG12 1YQ,
United Kingdom
Bracknell, RG12 1YQ,
United Kingdom
44 13 4430-0669
Retail
Sally Beauty UK Technographics
Sally Beauty UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sally Beauty UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Sally Beauty UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sally Beauty UK has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2016, Salesforce Commerce Cloud for eCommerce in 2017, Workbooks CRM for CRM in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sally Beauty UK is running and its propensity to invest more and deepen its relationship with Microsoft , WorldPay , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sally Beauty UK revenues, which have grown to $180.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sally Beauty UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sally Beauty UK Tech Stack and Enterprise Applications
Sally Beauty UK ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | IBM AS/400 | Microsoft Dynamics AX | ERP Financial | ERP | HSO | 2016 | 2017 |
In 2016, Sally Beauty UK engaged HSO to roll out Microsoft Dynamics AX as its ERP Financial solution, replacing an existing IBM AS/400 environment for the Sally Salon Services retail and distribution business. HSO was selected based on a combination of Dynamics AX technical expertise and retail domain experience, reflecting a formal vendor and SI partnership driving the initiative.
The implementation targeted finance and operations as the initial enterprise scope, with an explicit objective to future-proof core business processing and support expansion. Business drivers included modernization of finance processes, standardization of product master and pricing, and improved order to cash capabilities within a single Microsoft Dynamics AX platform.
Deployment followed a three phase rollout. Phase one transitioned the finance function onto Microsoft Dynamics AX, aligning general ledger, accounts payable and accounts receivable workflows. Phase two implemented product set up, pricing management, account processing and invoicing, and phase three scheduled for completion in 2018 addressed inventory and stock management, sales order processes and customer contact and management.
HSO staffed the programme with a blended team of Dynamics AX consultants and retail specialists to align configuration with merchandising and distribution practices, and to govern business process change. The implementation was positioned to integrate Microsoft Dynamics AX into Sally Salon Services operational workflows rather than as a point solution, emphasizing master data control, pricing engines and order management orchestration across finance, merchandising and store operations within the United Kingdom.
Governance was organized around phased cutovers and close client partner collaboration, enabling standardized ways of working and process streamlining across the organisation. Reported outcomes include more consistent operational workflows, efficiency gains in finance and order processing, and a robust, future proofed Microsoft Dynamics AX platform supported by ongoing HSO consultancy and support.
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Payment Processing | ERP |
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2020 | 2020 |
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Sally Beauty UK eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, Sally Beauty UK deployed Salesforce Commerce Cloud to power its eCommerce website. The deployment provisioned the retailer's UK storefront on sallybeauty.co.uk and centralized online product presentation, promotional workflows, and checkout for the United Kingdom operation.
Salesforce Commerce Cloud was configured to support core commerce modules including hosted storefront rendering, catalog and product information management, merchandising and promotions engines, checkout and order lifecycle capabilities, site content management, and search and personalization functions. Configuration work emphasized category-driven navigation, pricing and promotion rules, and customer account and basket flows consistent with eCommerce operational patterns.
Operational coverage focused on the Sally Beauty UK digital commerce organization, with direct impact on merchandising, marketing, customer service, and commerce operations teams that manage catalog governance and site editorial workflows. The implementation used the platform's SaaS architecture to consolidate content publishing and promotional release cadences for the UK site.
Governance changes included role-based access controls for merchandising and content teams, centralized editorial and promotional calendars, and structured release processes for storefront updates and campaign launches. The deployment positioned Salesforce Commerce Cloud as the primary eCommerce platform for Sally Beauty UK, aligning platform capabilities with retail commerce functions.
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Sally Beauty UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workbooks Online | Sage CRM | Workbooks CRM | CRM | CRM | n/a | 2014 | 2014 |
In 2014, Sally Beauty UK implemented Workbooks CRM, a cloud-based CRM to manage its growing field sales teams supporting commercial salons and training colleges. The deployment was driven by the need to centralize sales activity for a wholesale retail business that distributes more than 4,000 hair and beauty products.
Workbooks CRM was configured to deliver core CRM functionality including email management, contact and meeting tracking, and quote creation, accessed through a web-based user interface to promote rapid user adoption. Configuration choices emphasized an intuitive UI and self-service customization so internal administrators could adapt workflows with minimal external training or ongoing IT overhead.
The implementation included synchronization with the Outlook client to ensure emails and calendar items remain aligned with CRM records, supporting remote and field-based sales workflows. Initial operational scope covered two remote sales teams, with plans to consider adding the Sales Support Team to extend internal workflow automation and improve customer service processes.
Sally Beauty UK migrated from Sage CRM after evaluating multiple vendors, and retained responsibility for customisation and system maintenance to keep administrative costs low. Company leadership stated confidence that Workbooks CRM will improve sales team effectiveness and provide the management reporting required to manage and achieve sales targets.
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sally Beauty UK TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Sally Beauty UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Sally Beauty UK
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Business Solutions | Director | Finance | |
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Chief Operating Officer | CXO | Finance | |
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Head of Financial Operation | Director | Finance | |
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IT Infrastructure Manager | Manager | Finance | |
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IT Project Manager | Manager | IT | |
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Apps Being Evaluated by Sally Beauty UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sally Beauty UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sally Beauty UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Sally Beauty UK Technographics
Sally Beauty UK is a Retail organization based in United Kingdom,
with around 2000 employees and annual revenues of $180.0 million.
Sally Beauty UK operates a diverse technology stack with applications such as
Microsoft Dynamics AX, Salesforce Commerce Cloud and Workbooks CRM,
covering areas like ERP Financial, eCommerce and CRM.
Sally Beauty UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Salesforce and Workbooks Online.
Sally Beauty UK recently adopted applications including
SAP Emarsys in 2021, Feefo Surveys in 2021 and Zendesk Service in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sally Beauty UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sally Beauty UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sally Beauty UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.