San Francisco, 94111, CA,
United States
San Francisco Bay Ferry US Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by San Francisco Bay Ferry US and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 36 San Francisco Bay Ferry US employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that San Francisco Bay Ferry US has purchased the following applications: Simulmedia Skybeam for Marketing Automation in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems San Francisco Bay Ferry US is running and its propensity to invest more and deepen its relationship with Simulmedia , Cision or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing San Francisco Bay Ferry US revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for San Francisco Bay Ferry US intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Simulmedia | Legacy | Simulmedia Skybeam | Marketing Automation | CRM | Next Steps Marketing | 2023 | 2023 |
In 2023, San Francisco Bay Ferry US deployed Simulmedia Skybeam as part of its Marketing Automation toolkit to run a regionally targeted connected TV awareness campaign across the Bay Area. The deployment concentrated on programmatic CTV delivery and audience reach objectives managed by the corporate marketing team.
Configuration centered on campaign management, audience segmentation for niche commuter and Bay Area resident audiences, programmatic connected TV delivery and scheduling, and impression and reach reporting workflows. Simulmedia Skybeam was used to orchestrate creative rotations and delivery optimization consistent with Marketing Automation practices.
The initiative was executed in partnership with agency Next Steps Marketing, with Simulmedia Skybeam interfacing to agency campaign planning and measurement processes. Operational coverage was regional, focused on Bay Area routes and commuter markets, and governed through campaign-level setup and a regular reporting cadence.
Campaign outcomes reported nearly 500,000 impressions, approximately 100,000 reach, and a cost per reach of $0.17 as measured through Simulmedia reporting. Governance included coordinated creative approval and performance reporting between San Francisco Bay Ferry US and Next Steps Marketing.
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PR and Media Communication | CRM |
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2025 | 2025 |
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