Vancouver, V6J 4S5, BC,
Canada
Sandman Hotel Group Technographics
Sandman Hotel Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sandman Hotel Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Sandman Hotel Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sandman Hotel Group has purchased the following applications: Prevue APS Pro for Applicant Tracking System in 2015, Microsoft 365 for Collaboration in 2018, Hubspot CRM for CRM in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sandman Hotel Group is running and its propensity to invest more and deepen its relationship with Prevue HR Systems , Microsoft , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sandman Hotel Group revenues, which have grown to $280.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sandman Hotel Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sandman Hotel Group Tech Stack and Enterprise Applications
Sandman Hotel Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Prevue HR Systems | Legacy | Prevue APS Pro | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Sandman Hotel Group deployed Prevue APS Pro as its Applicant Tracking System. The implementation positioned Prevue APS Pro on the Sandman career site to capture candidate applications and publish job listings through the corporate web portal.
The configuration emphasized standard Applicant Tracking System capabilities, including requisition posting, resume capture, candidate screening workflows, interview scheduling and offer workflow orchestration. Prevue APS Pro was configured to route applications to central HR and to property level hiring teams, aligning posting workflows with the hotel group hiring cycle.
Integration scope was focused on embedding the ATS into Sandman Hotel Group website driven application intake and on internal recruiting workflows, including candidate communications and status updates managed by the ATS. Operational coverage addressed HR and talent acquisition functions across Sandman Hotel Group properties in Canada.
Governance centered on centralized requisition control and candidate data stewardship within corporate HR, with workflow routing to property hiring managers for local selection decisions. The deployment connects Sandman Hotel Group Prevue APS Pro Applicant Tracking System to core recruiting, sourcing and hiring processes through the career site and internal HR operations.
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Sandman Hotel Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Sandman Hotel Group implemented Microsoft 365 to consolidate Collaboration capabilities across its corporate and property operations for a workforce of approximately 2,500 employees. The deployment is visible on their public website and indicates that Microsoft 365 serves both internal collaboration and externally facing content or contact workflows.
The implementation centers on core Microsoft 365 collaboration services, delivered as a centralized tenant to provide email, team chat and meetings, and cloud file and intranet capabilities. Configuration emphasis likely included Exchange Online style mail, Microsoft Teams style communications, and SharePoint and OneDrive style document management to support cross-property content sharing, operational checklists, and marketing asset distribution.
Operational coverage spans corporate communications, property operations and reservations, marketing, finance, and HR, with governance organized around tenant-level identity and access controls and document sharing policies. Rollout and change management would have focused on standardizing collaboration workflows, provisioning site and team structures, and surfacing Microsoft 365 content on the public site for guest-facing information and contact points.
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Sandman Hotel Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2018 | 2018 |
In 2018, Sandman Hotel Group implemented HubSpot CRM, deploying a cloud-hosted HubSpot CRM instance to instrument lead capture and centralized contact management on its corporate website. The implementation used embedded web forms and tracking scripts on sandmanhotels.com to route website inquiries into a unified contact database and to capture session attribution for marketing follow-up and qualification.
Configuration emphasized core CRM capabilities including contact and company records, segmented lists, deal pipeline configuration oriented to group and corporate bookings, and marketing automation workflows for email nurturing and lead assignment. Operational scope covered Sales, Marketing, and Reservations functions across Sandman Hotel Group’s Canadian properties, with centralized data governance through role-based access and property-level segmentation to standardize pipeline stages and booking workflows.
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sandman Hotel Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Sandman Hotel Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Sandman Hotel Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Sandman Hotel Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Sandman Hotel Group
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Apps Being Evaluated by Sandman Hotel Group Executives
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